The Compliance Intelligence
In-depth research, regulatory updates, and platform-specific guides on the policy and enforcement risks that affect your accounts, content, and reach.
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The EU AI Act's Article 50 Transparency Rules in 2026: Labeling AI-Generated Content and Deepfakes for Advertisers
On 2 August 2026 the EU AI Act's transparency rules become applicable: providers must mark synthetic media and deployers must disclose deepfakes — what advertisers using AI creative need to do.
TikTok Shop's Account Health Rating in 2026: How the 0–1,000 Score Replaces Violation Points for Sellers
In 2026, TikTok Shop retires its Violation Points strike system for the Account Health Rating: one rolling 0-1,000 score built from base points, completed orders and violation deductions.
Google Ads Expands Alcohol Advertising to New Countries in 2026: ABV Limits and Compliance for Beverage Brands
Google Ads opens alcohol advertising in nearly 30 more countries from July 28, 2026 — but only within per-country ABV caps and local law. What beverage brands must verify first.
Google's €890 Million DMA Fine in 2026: Self-Preferencing, Anti-Steering, and What It Means for Advertisers and Brands
On 23 July 2026 the EU fined Google €890 million under the Digital Markets Act, split between Search self-preferencing and Google Play anti-steering. What brands and advertisers should take from it.
The EU's DSA Preliminary Finding Against TikTok in 2026: Minor Account Safety for Brands
On 24 July 2026 the European Commission preliminarily found that TikTok breaches the DSA over minor account safety. Here is what it says, what it does not, and why brands should watch.
Google Ads Prohibits Prediction Markets Advertising in Michigan and New York from July 2026: A State-Level Compliance Guide for Advertisers
From July 13, 2026, Google Ads prohibits advertising of prediction markets and related products in Michigan and New York. Here is the scope, the reasoning and what advertisers must do to comply.
YouTube's Inauthentic Content Policy in 2026: How Mass-Produced and AI-Generated Videos Lose Monetization, and What Creators and Brands Must Do
YouTube's inauthentic content policy makes repetitive, mass-produced and unoriginal AI content ineligible for monetization. Here is what qualifies, how enforcement works, and what creators and brands should do.
Google Ads Rewrote Its Terms of Service for July 2026: The Default Automation Authorization Clause and What Advertisers Must Do
Effective July 1, 2026, Google rewrote its Ads Terms of Service for the first time in years, authorizing automation to format, select and generate ads by default. Here is what it means for advertisers.
TikTok Is Phasing Out Custom Identity for Advertisers in 2026: The Verified-Profile Requirement and the F.I.R.S.T. Framework Explained
Starting in early 2026 TikTok is phasing out Custom Identity, requiring every new campaign to run from a verified profile. Here is what changes and how the F.I.R.S.T. framework guides the transition.
AliExpress Fined €550 Million Under the EU Digital Services Act in July 2026: A Marketplace, Seller and Brand-Safety Compliance Guide
The European Commission fined AliExpress €550 million on July 20, 2026 — the largest DSA penalty yet — over illegal, unsafe and counterfeit products. What it means for marketplaces, sellers and brands.
Google Play's 2026 Anonymous and Random Chat App Rules: Age-Restriction, Child-Safety and Developer Verification Changes
Announced July 15, 2026, Google Play expands its age-restriction, Families and child-safety policies to anonymous and random chat apps, with new Play Console verification deadlines.
Google Shopping Ads and Free Listings Expand to 14 New Markets in July 2026: A Merchant Compliance and Localization Guide
Google is expanding Shopping ads and free listings to 14 new markets from July 2026 — Bulgaria to Serbia — but merchants must meet both local regulations and Google's Shopping policies.
Google's 2026 Shopping Policy Consolidation: What Merging Shopping Ads and Free Listing Policies Means for Merchants
In September 2026, Google will merge its Shopping ads and free listing policies into a single set of Shopping policies — an organizational change with no new restrictions, but one that affects documentation.
TikTok Shop's High-Quality LIVE Rules in 2026: The Ban on AI Voices and Pre-Recorded Audio in Live Shopping
From June 2026, TikTok Shop requires real-time human speech and dynamic video in live shopping — banning AI voices, pre-recorded audio and static screens.
Pinterest's Weight-Loss and Body-Image Ad Policy in 2026: What Beauty, Wellness and Health Brands Can and Cannot Run
Pinterest bans weight-loss products, before/after images, BMI references and body shaming in ads — a body-image-first policy with one narrow GLP-1 exception.
YouTube's 2026 Advertiser-Friendly Update: Controversial Issues Become Monetizable and What It Means for Brand Safety
YouTube now lets controversial-issue videos earn ad revenue when non-graphic — a monetization loosening that shifts brand-safety control to advertisers' settings.
Temu's €200 Million DSA Fine in 2026: Marketplace Systemic Risk and What It Signals for Platforms and Sellers
The EU fined Temu €200M for failing to properly assess the systemic risk of illegal products — a DSA decision that reaches recommender systems and affiliate promotion.
The FTC Consumer Review Rule in 2026: Fake Reviews, AI Testimonials and Fake Social Proof
The FTC's Consumer Review Rule bans fake and AI-generated reviews, purchased social proof and review suppression — and 2026 warning letters signal active enforcement.
FTC 'Made in USA' Enforcement in 2026: The July Warning Letters and Origin Claims on Social Media
The FTC's July 2026 'Made in USA' warning letters show origin claims are an active enforcement priority — and the 'all or virtually all' standard applies to social posts and hashtags too.
Meta's 'Activity from Other Businesses' Change in 2026: What the Retired Off-Platform Opt-Out Means for Advertisers
Meta is retiring the off-platform activity opt-out and replacing it with an 'Activity from other businesses' control that also feeds Feed and Meta AI, not just ads.
Google Ads AI Labeling Requirements in 2026: Labeling AI-Generated Image and Video Creatives
Google now lets advertisers add AI labels to image and video ad creatives generated or modified with AI, to help meet AI-transparency rules in the EU, India and New York.
The EU's Preliminary Finding on Meta's Addictive Design in 2026: What the DSA Case Means for Brand Safety
The EU's preliminary finding that Facebook and Instagram use addictive design in breach of the DSA signals platform-design risk, minors and enforcement direction to advertisers.
New York's Synthetic Performer Disclosure Law in 2026: What Advertisers Must Disclose About AI-Generated Performers
New York's first-in-the-nation law requires advertisers to conspicuously disclose AI-generated synthetic performers in ads — a direct advertiser duty, effective June 2026.
California's AI Transparency Act (SB 942) in 2026: Manifest and Latent Disclosure, Detection Tools and the August Start Date
California's AI Transparency Act makes large generative-AI providers offer detection tools and embed provenance in AI images, video and audio — reshaping AI ad creative labelling.
Google's Financial Services Advertiser Verification Expands to 24 EEA Markets in 2026: Deadlines and the G2 Process
Google is extending mandatory financial-services advertiser verification to 24 EEA markets in 2026 — with a G2 process and rolling deadlines that stop non-verified ads.
Google Limited Ad Serving Expands to Search in 2026: Advertiser Qualification, Identity Verification and User Feedback
Google is extending Limited ad serving to Search, throttling impressions from advertisers it deems unqualified — with user feedback and identity now shaping ad delivery.
X's €120M DSA Fine: Ad-Repository Transparency and What It Means for Advertisers in 2026
The EU's first DSA non-compliance fine hit X over its ad repository, blue-checkmark design and researcher access — a signal on ad-library transparency for advertisers.
Google's €2.95B Ad-Tech Antitrust Fine: What the EU Self-Preferencing Decision Means for Advertisers in 2026
The EU's record adtech antitrust fine against Google over self-preferencing puts programmatic advertising on notice — and structural remedies could reshape the ad-tech stack.
FTC v. Amare Global in 2026: Supplement Mental-Health Claims, Children and the Brand-Partner Liability Warning
The FTC's June 2026 action against a supplement seller over child mental-health claims and inflated income promises is a warning on substantiation and brand-partner liability.
TikTok Commercial Content Disclosure in 2026: The Branded Content Toggle, AI Labels and Why Hashtags Are Not Enough
TikTok's commercial content disclosure runs through a built-in toggle, not a hashtag — and undisclosed paid posts, missing AI labels and uncleared audio carry consequences.