LinkedIn Advertising Policies & Standards 2026
Master B2B compliance. Learn how to maintain professional standards, avoid spam triggers, and secure your ad account on the world's largest professional network.
LinkedIn prioritizes 'Professional Etik'—any content deemed unprofessional or overly aggressive is subject to immediate removal.
Accurate representation of identity and business status is mandatory for all ad formats.
Data privacy and member trust are the core of their enforcement model, especially for lead generation forms.
Discrimination in employment or education ads is strictly monitored by automated legal filters.
Common Rejection Triggers
Inaccurate Claims & Professionalism
High RiskLinkedIn prohibits ads that are offensive, use low-quality creative, or make unverifiable claims about business results or job opportunities.
How to Fix: Ensure all statistics and testimonials are verifiable. Use high-resolution, professional imagery that aligns with a business environment.
Lead Gen Form Violations
High RiskCollecting sensitive personal data (e.g., government IDs, health info) through LinkedIn lead forms is a high-risk violation.
How to Fix: Only request data essential for the business offer. Clearly link to your company's privacy policy within the form.
The LinkedIn Lexicon
Words that trigger bot flags vs. words that pass the sentiment check.