Last Updated: Feb 26, 2026

Snapchat Advertising & Content Standards 2026

Master the visual-first compliance of Snap. Learn how to pass Discover filters, avoid body-image penalties, and secure your ad account for Gen Z audiences.

Snapchat prioritizes 'Safety and Authenticity'—ads must feel native to the user's communication experience.

Visual quality is a primary rejection trigger; low-resolution or 'busy' designs are often suppressed from the Discover feed.

Strict body-positive guidelines prohibit any content that promotes insecurities or unrealistic physical transformations.

Commercial disclosures must be integrated into the creative assets, especially for AR lenses and influencer snaps.

Common Rejection Triggers

Shocking or Disrespectful Content

High Risk

Snapchat bans any imagery that is intentionally graphic, scary, or offensive to maintain its 'happy' platform vibe.

How to Fix: Use high-energy, positive creative. Avoid 'scare tactics' or zoomed-in medical imagery.

Deceptive Design (Clickbait)

High Risk

Designs that mimic system notifications or include 'fake' elements like unclickable buttons to force a swipe-up are strictly banned.

How to Fix: Be transparent with your UI elements. Ensure 'Swipe up' calls to action are clear and non-deceptive.

The Snapchat Lexicon

Words that trigger bot flags vs. words that pass the sentiment check.

Banned / Risky Phrasing

ScaryUglyShockingWon't believeSwipe for secretHackMiracleUnseen

Safe / Benefit-Driven

ExploreTry nowExperienceFunCommunityLearnCreateFilter

Frequently Asked Questions

Why is Snapchat more strict on body image than Meta?

Snapchat's core mission is centered on friendship and self-expression. Their filters are specifically tuned to prevent 'social comparison' harms among younger users.

What are the rules for Snapchat AR Lens ads?

AR Lenses must not include QR codes, URLs, or overly large logos that interfere with the interactive experience. The user's face must remain the focus.