Healthcare & Supplement Advertising Compliance Guide
Navigate the complex landscape of medical claims, before/after imagery restrictions, and platform-specific health policies. Use the keyword risk checker to flag prohibited health terms before publishing.
Critical Compliance Risks
Prohibited Medical Claims
Promising cures or specific results for medical conditions (chronic pain, hair loss, etc.) triggers immediate automated account bans. These fall under harmful claims violations.
Personal Health Attributes
Meta and TikTok bots penalize content that implies a user has a specific medical condition or body type. Learn about personal attributes rejections.
Restricted Ingredients
Advertising specific pharmaceutical or high-potency supplement ingredients often requires prior platform certification. Check Germany health claims regulations for EU-specific rules.
Sensitive Imagery
Showing 'zoomed-in' body parts, needles, or graphic medical procedures causes high rejection rates across all visual platforms. Review low-quality content guidelines for imagery standards.
Platform Specific Restrictions
Meta Guidelines
"Strict ban on before/after photos. Any focus on 'negative' body traits will lead to account strikes. Review full Meta ad policies."
TikTok Guidelines
"Highly sensitive to weight-loss and mental health claims. Algorithm suppresses 'body-negative' influencers. See TikTok community guidelines."
Google Guidelines
"Requires LegitScript certification for most healthcare categories in the US and UK. Check Google Ads policy guide."
Related Resources
Healthcare Policy Changes — Tracked
Policy changes hit healthcare harder than most industries. Subscribe to get alerts the moment a relevant update is detected across any platform.
Policy Tracker