Healthcare & Supplement Advertising Compliance Guide
Navigate the complex landscape of medical claims, before/after imagery kısıtlamaları, and platform-specific health policies.
Critical Compliance Risks
Prohibited Medical Claims
Promising cures or specific results for medical conditions (chronic pain, hair loss, etc.) triggers immediate automated account bans.
Personal Health Attributes
Meta and TikTok bots penalize content that implies a user has a specific medical condition or body type ('Are you tired of your...').
Restricted Ingredients
Advertising specific pharmaceutical or high-potency supplement ingredients often requires prior platform certification.
Sensitive Imagery
Showing 'zoomed-in' body parts, needles, or graphic medical procedures causes high rejection rates across all visual platforms.
Platform Specific Restrictions
Meta Guidelines
"Strict ban on before/after photos. Any focus on 'negative' body traits will lead to account strikes."
TikTok Guidelines
"Highly sensitive to weight-loss and mental health claims. Algorithm suppresses 'body-negative' influencers."
Google Guidelines
"Requires LegitScript certification for most healthcare categories in the US and UK."