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Creator & brand disclosure

Creator disclosure rules
your brand can defend.

FTC, ASA, EU DSA, and platform-level rules — the disclosure framework creators publish under and brand teams have to defend. Use this hub for both sides of the partnership. What counts as an endorsement?

7-Step Compliance Roadmap

Every link takes you deeper into guides, tools, and glossary terms.

Now Create Compliant Content with AI

You know the rules — now let AI help you follow them. Copy platform-specific compliance rules into ChatGPT, Claude, or any AI tool to generate content that won't get rejected.

Meta Ad Policies
Meta Ad Policies

Facebook & Instagram advertising policies, personal attributes, prohibited content, and image rules.

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TikTok Guidelines
TikTok Guidelines

Community guidelines, engagement bait rules, music licensing, and creator marketplace policies.

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YouTube Guidelines
YouTube Guidelines

Advertiser-friendly content rules, sponsorship disclosures, and monetization policies.

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Google Ads Policies
Google Ads Policies

Search, Display, and Shopping policy rules — misrepresentation, restricted content, and editorial standards.

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LinkedIn Standards
LinkedIn Standards

Professional advertising standards, B2B content rules, and lead generation requirements.

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Snapchat Policies
Snapchat Policies

Creative safe zones, AR lens brand safety rules, Spotlight monetization, and age-gating.

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Browse all 336 compliance rules across 8 platforms

Free Compliance Tools for Creators

Check your content before platforms check it for you.

Disclosure Checker

Answer 7 questions to find out if your post needs #ad, #gifted, or no label. Based on FTC, ASA, and Ad Standards guidelines.

Check now

TikTok Shadowban Detector

Check if your TikTok account or content is shadowbanned. Analyze reach drops, engagement anomalies, and content visibility.

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AI Compliance Audit

Audit AI-generated content for disclosure requirements and policy compliance across all major advertising platforms.

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Browse all free compliance tools

Frequently Asked Questions

Quick answers to the most common influencer compliance questions

Do I need to disclose gifted products?
Yes. The FTC considers gifted products a "material connection." You must disclose even if you weren't paid — free products, trips, services, and event invitations all require disclosure.
Is using the platform's branded content tool enough?
No. Platform tools (Instagram's Paid Partnership tag, TikTok's Branded Content Toggle) are required but not sufficient. You still need visible text disclosure (#ad or #sponsored) alongside platform labels.
Where exactly should #ad appear?
Before the "more" fold — first line of your caption on Instagram, text overlay on TikTok videos, and verbally within the first 30 seconds on YouTube. Buried hashtags don't count.
Can I get fined even as a small creator?
Yes. The FTC has no minimum follower threshold. Nano-influencers (under 10K followers) have received warning letters. Civil penalties can exceed $50,000 per violation (adjusted annually for inflation).
Do affiliate links require disclosure?
Absolutely. Affiliate links create a material connection because you earn commission. Every post with an affiliate link needs clear disclosure like "affiliate link" or "I earn a commission" in visible text.
What about AI-generated or virtual influencers?
AI synthetic influencers must disclose both the commercial relationship AND the AI-generated nature of the content. TikTok, the EU's AI Act, and updated FTC guidance all require this dual disclosure.
A brand logo appeared accidentally in my video — can I get flagged?
Yes. Automated review systems scan every frame. Visible brand logos on clothing, bottles, or devices can trigger trademark-related reviews or commercial content classification, even if unintentional.
How often do platform policies change?
Frequently. Major platforms such as Meta and TikTok revise their ad and branded content rules several times a year, often with little notice. Use AuditSocials' Policy Tracker to monitor changes as they happen.

Platform Policies Change Weekly.

What was compliant yesterday might get your content pulled tomorrow. Track every policy update across Meta, TikTok, YouTube, Google, LinkedIn, and more — in real time.

Open Policy Tracker