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Meta Compliance Blog

Stay compliant with Meta's advertising policies across Facebook, Instagram, and Threads. Guides on ad account verification, content restrictions, and targeting rules.

AliExpress Fined €550 Million Under the EU Digital Services Act in July 2026: A Marketplace, Seller and Brand-Safety Compliance Guide
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July 21, 202613 min read

AliExpress Fined €550 Million Under the EU Digital Services Act in July 2026: A Marketplace, Seller and Brand-Safety Compliance Guide

The European Commission fined AliExpress €550 million on July 20, 2026 — the largest DSA penalty yet — over illegal, unsafe and counterfeit products. What it means for marketplaces, sellers and brands.

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Temu's €200 Million DSA Fine in 2026: Marketplace Systemic Risk and What It Signals for Platforms and Sellers
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July 14, 202613 min read

Temu's €200 Million DSA Fine in 2026: Marketplace Systemic Risk and What It Signals for Platforms and Sellers

The EU fined Temu €200M for failing to properly assess the systemic risk of illegal products — a DSA decision that reaches recommender systems and affiliate promotion.

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The FTC Consumer Review Rule in 2026: Fake Reviews, AI Testimonials and Fake Social Proof
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July 14, 202613 min read

The FTC Consumer Review Rule in 2026: Fake Reviews, AI Testimonials and Fake Social Proof

The FTC's Consumer Review Rule bans fake and AI-generated reviews, purchased social proof and review suppression — and 2026 warning letters signal active enforcement.

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FTC 'Made in USA' Enforcement in 2026: The July Warning Letters and Origin Claims on Social Media
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July 14, 202613 min read

FTC 'Made in USA' Enforcement in 2026: The July Warning Letters and Origin Claims on Social Media

The FTC's July 2026 'Made in USA' warning letters show origin claims are an active enforcement priority — and the 'all or virtually all' standard applies to social posts and hashtags too.

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Meta's 'Activity from Other Businesses' Change in 2026: What the Retired Off-Platform Opt-Out Means for Advertisers
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July 13, 202613 min read

Meta's 'Activity from Other Businesses' Change in 2026: What the Retired Off-Platform Opt-Out Means for Advertisers

Meta is retiring the off-platform activity opt-out and replacing it with an 'Activity from other businesses' control that also feeds Feed and Meta AI, not just ads.

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The EU's Preliminary Finding on Meta's Addictive Design in 2026: What the DSA Case Means for Brand Safety
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July 12, 202612 min read

The EU's Preliminary Finding on Meta's Addictive Design in 2026: What the DSA Case Means for Brand Safety

The EU's preliminary finding that Facebook and Instagram use addictive design in breach of the DSA signals platform-design risk, minors and enforcement direction to advertisers.

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New York's Synthetic Performer Disclosure Law in 2026: What Advertisers Must Disclose About AI-Generated Performers
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July 12, 202612 min read

New York's Synthetic Performer Disclosure Law in 2026: What Advertisers Must Disclose About AI-Generated Performers

New York's first-in-the-nation law requires advertisers to conspicuously disclose AI-generated synthetic performers in ads — a direct advertiser duty, effective June 2026.

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California's AI Transparency Act (SB 942) in 2026: Manifest and Latent Disclosure, Detection Tools and the August Start Date
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July 12, 202612 min read

California's AI Transparency Act (SB 942) in 2026: Manifest and Latent Disclosure, Detection Tools and the August Start Date

California's AI Transparency Act makes large generative-AI providers offer detection tools and embed provenance in AI images, video and audio — reshaping AI ad creative labelling.

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FTC v. Amare Global in 2026: Supplement Mental-Health Claims, Children and the Brand-Partner Liability Warning
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July 9, 202613 min read

FTC v. Amare Global in 2026: Supplement Mental-Health Claims, Children and the Brand-Partner Liability Warning

The FTC's June 2026 action against a supplement seller over child mental-health claims and inflated income promises is a warning on substantiation and brand-partner liability.

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Meta Sensitive-Category Ad Targeting and Audience Compliance in 2026: Personal Attributes, Special Categories and Custom Audiences
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July 8, 202613 min read

Meta Sensitive-Category Ad Targeting and Audience Compliance in 2026: Personal Attributes, Special Categories and Custom Audiences

Meta restricts how advertisers target and describe audiences tied to health, religion and other sensitive attributes — and 2026 review reaches audience names, not just targeting.

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Selling Around the World Cup 2026: Counterfeit, Ticket-Scam and Deceptive-Ad Enforcement
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July 8, 202613 min read

Selling Around the World Cup 2026: Counterfeit, Ticket-Scam and Deceptive-Ad Enforcement

A global tournament raises the volume of counterfeit merchandise and ticket-scam ads — and the platform and consumer-protection rules that legitimate sellers must stay clear of.

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New US State Privacy Laws in 2026: Indiana, Kentucky and Rhode Island for Advertisers
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July 8, 202613 min read

New US State Privacy Laws in 2026: Indiana, Kentucky and Rhode Island for Advertisers

Three new state privacy laws took effect on January 1, 2026 — in Indiana, Kentucky and Rhode Island — each giving consumers a right to opt out of targeted advertising.

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California's 2026 CCPA Regulations: ADMT, Risk Assessments and What They Mean for Advertising
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July 8, 202613 min read

California's 2026 CCPA Regulations: ADMT, Risk Assessments and What They Mean for Advertising

California's finalized CCPA regulations add ADMT rights, risk assessments and cybersecurity audits — and they treat targeted advertising differently from what many advertisers expect.

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FIFA World Cup 2026 Advertising Compliance: Ambush Marketing, IP Rules and Platform Enforcement
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July 8, 202614 min read

FIFA World Cup 2026 Advertising Compliance: Ambush Marketing, IP Rules and Platform Enforcement

The FIFA World Cup 2026 draws non-sponsor brands to event marketing — and to FIFA's trademark rules, ambush-marketing limits, and the counterfeit and IP policies that platforms enforce on ads.

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India's DPDP Act in 2026: Consent, the Children's Advertising Ban and What Advertisers Must Build Before 2027
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June 30, 202613 min read

India's DPDP Act in 2026: Consent, the Children's Advertising Ban and What Advertisers Must Build Before 2027

India's data-protection law bans targeted advertising to under-18s outright and rebuilds consent from the ground up — and its substantive obligations bite in 2027, so the work starts now.

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Australia's Under-16 Social Media Ban in 2026: What the Minimum-Age Law Means for Brands and Advertisers
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June 30, 202613 min read

Australia's Under-16 Social Media Ban in 2026: What the Minimum-Age Law Means for Brands and Advertisers

Australia now requires major platforms to take reasonable steps to keep under-16s off their services — reshaping teen audiences, age-assurance friction and brand-safety risk for advertisers.

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UK DMCC Act in 2026: The Fake Reviews Ban, Drip Pricing Rules and CMA Direct Enforcement
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June 30, 202613 min read

UK DMCC Act in 2026: The Fake Reviews Ban, Drip Pricing Rules and CMA Direct Enforcement

The UK's DMCC Act gave the CMA power to fine businesses up to 10% of global turnover without going to court — and the first targets are fake reviews and drip pricing.

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EU Political Advertising Regulation (TTPA) in 2026: Transparency Notices, Targeting Limits and the Platform Exit
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June 29, 202613 min read

EU Political Advertising Regulation (TTPA) in 2026: Transparency Notices, Targeting Limits and the Platform Exit

The EU's Political Advertising Regulation now governs every political and issue ad in the bloc — with strict transparency, a near-total bar on profiled targeting, and a third-country sponsor ban that pushed Meta and Google out.

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Meta Beauty and Cosmetic Ads in 2026: Before/After Photos, Body Image and Compliant Creative
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June 28, 202613 min read

Meta Beauty and Cosmetic Ads in 2026: Before/After Photos, Body Image and Compliant Creative

Beauty ads are a high-rejection category on Meta. Whether you can use before/after photos depends on the product type, and negative self-perception framing is always restricted.

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South Korea's Fair Labeling and Advertising Act in 2026: False Claims, Disclosure and AI-Generated Content
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June 28, 202613 min read

South Korea's Fair Labeling and Advertising Act in 2026: False Claims, Disclosure and AI-Generated Content

South Korea's Fair Labeling and Advertising Act bans false, deceptive, unfairly comparative and slanderous ads. Here is how it applies to claims, disclosure and AI content.

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Meta Disabled Ad Account Recovery in 2026: Account Quality, Appeals and the Review Path
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June 26, 202613 min read

Meta Disabled Ad Account Recovery in 2026: Account Quality, Appeals and the Review Path

A disabled Meta ad account can stop revenue overnight. This guide explains why restrictions happen, how the Account Quality review path works, and how to recover.

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Meta's New Support Hub and Account Recovery in 2026: How the AI-Powered Help Center Works and Its Limits
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June 25, 202612 min read

Meta's New Support Hub and Account Recovery in 2026: How the AI-Powered Help Center Works and Its Limits

Meta has launched a centralized support hub for locked-out users. Here is what the AI-powered help center does in 2026, what it does not, and how to use it.

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Meta Beauty and Cosmetics Ads in 2026: Before/After Photo Rules, Appearance Claims and What Gets Rejected
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June 25, 202613 min read

Meta Beauty and Cosmetics Ads in 2026: Before/After Photo Rules, Appearance Claims and What Gets Rejected

Beauty and cosmetics ads sit in one of Meta's strictest creative zones. Here is how the 2026 before/after, appearance and claim rules decide what gets approved.

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GDPR and CCPA Data Rights When Your Meta Account Is Disabled in 2026: Access, Erasure and How to File
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June 24, 202613 min read

GDPR and CCPA Data Rights When Your Meta Account Is Disabled in 2026: Access, Erasure and How to File

Losing access to a Meta account does not erase your data rights. Here is how GDPR and CCPA let you access or delete your data when Facebook or Instagram is disabled.

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South Korea's AI Advertising Law in 2026: Labeling Rules, KFTC Enforcement and Misleading-Claim Penalties
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June 23, 202614 min read

South Korea's AI Advertising Law in 2026: Labeling Rules, KFTC Enforcement and Misleading-Claim Penalties

From 2026 South Korea moves to require labeling of AI-generated advertising and tightens rules on misleading claims and virtual endorsers. Here is what changes and how advertisers comply.

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Meta's Instagram Teen Accounts in 2026: 13+ Content Filtering and What It Means for Advertisers and Brands
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June 22, 202616 min read

Meta's Instagram Teen Accounts in 2026: 13+ Content Filtering and What It Means for Advertisers and Brands

Meta is taking its 13+ Instagram Teen Accounts content filtering worldwide in 2026. Here is how the PG-13-style controls reshape what reaches teens and what advertisers must know.

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Australia's Under-16 Social Media Ban in 2026: Enforcement, Age Assurance and What It Means for Advertisers
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June 21, 202616 min read

Australia's Under-16 Social Media Ban in 2026: Enforcement, Age Assurance and What It Means for Advertisers

Australia now bars under-16s from social media accounts, and eSafety is investigating the major platforms. Here is what enforcement and age assurance mean for advertisers.

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Temu's €200M DSA Fine in 2026: What Europe's Largest Platform Penalty Signals for Advertisers and Marketplaces
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June 20, 202616 min read

Temu's €200M DSA Fine in 2026: What Europe's Largest Platform Penalty Signals for Advertisers and Marketplaces

The European Commission fined Temu €200 million under the Digital Services Act — its largest platform penalty to date. Here is what systemic-risk enforcement means for advertisers and brands.

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DMA Ad Transparency for Advertisers in 2026: Daily Pricing Data Under Article 5(9) and Independent Measurement Under Article 6(8)
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June 19, 202614 min read

DMA Ad Transparency for Advertisers in 2026: Daily Pricing Data Under Article 5(9) and Independent Measurement Under Article 6(8)

The Digital Markets Act gives advertisers rights they rarely use: daily per-ad pricing data under Article 5(9) and free independent measurement access under Article 6(8).

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California Age-Appropriate Design Code in 2026: The NetChoice Ruling, DPIAs and What Survives for Advertisers
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June 19, 202614 min read

California Age-Appropriate Design Code in 2026: The NetChoice Ruling, DPIAs and What Survives for Advertisers

California's Age-Appropriate Design Code has been narrowed by the courts, not erased. A 2026 Ninth Circuit ruling reshaped which provisions survive for advertisers.

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