Google Compliance Blog
Master Google Ads compliance — from Performance Max policies to Shopping ad rules, AI content labels, and disapproval fixes.
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Google Ads Prohibits Prediction Markets Advertising in Michigan and New York from July 2026: A State-Level Compliance Guide for Advertisers
From July 13, 2026, Google Ads prohibits advertising of prediction markets and related products in Michigan and New York. Here is the scope, the reasoning and what advertisers must do to comply.
Google Ads Rewrote Its Terms of Service for July 2026: The Default Automation Authorization Clause and What Advertisers Must Do
Effective July 1, 2026, Google rewrote its Ads Terms of Service for the first time in years, authorizing automation to format, select and generate ads by default. Here is what it means for advertisers.
Google Play's 2026 Anonymous and Random Chat App Rules: Age-Restriction, Child-Safety and Developer Verification Changes
Announced July 15, 2026, Google Play expands its age-restriction, Families and child-safety policies to anonymous and random chat apps, with new Play Console verification deadlines.
Google Shopping Ads and Free Listings Expand to 14 New Markets in July 2026: A Merchant Compliance and Localization Guide
Google is expanding Shopping ads and free listings to 14 new markets from July 2026 — Bulgaria to Serbia — but merchants must meet both local regulations and Google's Shopping policies.
Google's 2026 Shopping Policy Consolidation: What Merging Shopping Ads and Free Listing Policies Means for Merchants
In September 2026, Google will merge its Shopping ads and free listing policies into a single set of Shopping policies — an organizational change with no new restrictions, but one that affects documentation.
YouTube's 2026 Advertiser-Friendly Update: Controversial Issues Become Monetizable and What It Means for Brand Safety
YouTube now lets controversial-issue videos earn ad revenue when non-graphic — a monetization loosening that shifts brand-safety control to advertisers' settings.
The FTC Consumer Review Rule in 2026: Fake Reviews, AI Testimonials and Fake Social Proof
The FTC's Consumer Review Rule bans fake and AI-generated reviews, purchased social proof and review suppression — and 2026 warning letters signal active enforcement.
FTC 'Made in USA' Enforcement in 2026: The July Warning Letters and Origin Claims on Social Media
The FTC's July 2026 'Made in USA' warning letters show origin claims are an active enforcement priority — and the 'all or virtually all' standard applies to social posts and hashtags too.
Google Ads AI Labeling Requirements in 2026: Labeling AI-Generated Image and Video Creatives
Google now lets advertisers add AI labels to image and video ad creatives generated or modified with AI, to help meet AI-transparency rules in the EU, India and New York.
California's AI Transparency Act (SB 942) in 2026: Manifest and Latent Disclosure, Detection Tools and the August Start Date
California's AI Transparency Act makes large generative-AI providers offer detection tools and embed provenance in AI images, video and audio — reshaping AI ad creative labelling.
Google's Financial Services Advertiser Verification Expands to 24 EEA Markets in 2026: Deadlines and the G2 Process
Google is extending mandatory financial-services advertiser verification to 24 EEA markets in 2026 — with a G2 process and rolling deadlines that stop non-verified ads.
Google Limited Ad Serving Expands to Search in 2026: Advertiser Qualification, Identity Verification and User Feedback
Google is extending Limited ad serving to Search, throttling impressions from advertisers it deems unqualified — with user feedback and identity now shaping ad delivery.
Google's €2.95B Ad-Tech Antitrust Fine: What the EU Self-Preferencing Decision Means for Advertisers in 2026
The EU's record adtech antitrust fine against Google over self-preferencing puts programmatic advertising on notice — and structural remedies could reshape the ad-tech stack.
Selling Around the World Cup 2026: Counterfeit, Ticket-Scam and Deceptive-Ad Enforcement
A global tournament raises the volume of counterfeit merchandise and ticket-scam ads — and the platform and consumer-protection rules that legitimate sellers must stay clear of.
New US State Privacy Laws in 2026: Indiana, Kentucky and Rhode Island for Advertisers
Three new state privacy laws took effect on January 1, 2026 — in Indiana, Kentucky and Rhode Island — each giving consumers a right to opt out of targeted advertising.
California's 2026 CCPA Regulations: ADMT, Risk Assessments and What They Mean for Advertising
California's finalized CCPA regulations add ADMT rights, risk assessments and cybersecurity audits — and they treat targeted advertising differently from what many advertisers expect.
Texas App Store Accountability Act (SB 2420) in 2026: Age Verification, Parental Consent and Developer Obligations
Texas's App Store Accountability Act requires app stores to verify user age and obtain parental consent for minors — with developer age-rating duties and Attorney General enforcement.
FIFA World Cup 2026 Advertising Compliance: Ambush Marketing, IP Rules and Platform Enforcement
The FIFA World Cup 2026 draws non-sponsor brands to event marketing — and to FIFA's trademark rules, ambush-marketing limits, and the counterfeit and IP policies that platforms enforce on ads.
India's DPDP Act in 2026: Consent, the Children's Advertising Ban and What Advertisers Must Build Before 2027
India's data-protection law bans targeted advertising to under-18s outright and rebuilds consent from the ground up — and its substantive obligations bite in 2027, so the work starts now.
Google Ads Misrepresentation Policy in 2026: Sub-Policies, Suspensions Without Warning and How to Stay Compliant
Google's Misrepresentation policy is where the most serious ad-account suspensions originate — and some violations get your account suspended on detection, with no prior warning.
UK DMCC Act in 2026: The Fake Reviews Ban, Drip Pricing Rules and CMA Direct Enforcement
The UK's DMCC Act gave the CMA power to fine businesses up to 10% of global turnover without going to court — and the first targets are fake reviews and drip pricing.
EU Political Advertising Regulation (TTPA) in 2026: Transparency Notices, Targeting Limits and the Platform Exit
The EU's Political Advertising Regulation now governs every political and issue ad in the bloc — with strict transparency, a near-total bar on profiled targeting, and a third-country sponsor ban that pushed Meta and Google out.
South Korea's Fair Labeling and Advertising Act in 2026: False Claims, Disclosure and AI-Generated Content
South Korea's Fair Labeling and Advertising Act bans false, deceptive, unfairly comparative and slanderous ads. Here is how it applies to claims, disclosure and AI content.
South Korea's AI Advertising Law in 2026: Labeling Rules, KFTC Enforcement and Misleading-Claim Penalties
From 2026 South Korea moves to require labeling of AI-generated advertising and tightens rules on misleading claims and virtual endorsers. Here is what changes and how advertisers comply.
DMA Ad Transparency for Advertisers in 2026: Daily Pricing Data Under Article 5(9) and Independent Measurement Under Article 6(8)
The Digital Markets Act gives advertisers rights they rarely use: daily per-ad pricing data under Article 5(9) and free independent measurement access under Article 6(8).
California Age-Appropriate Design Code in 2026: The NetChoice Ruling, DPIAs and What Survives for Advertisers
California's Age-Appropriate Design Code has been narrowed by the courts, not erased. A 2026 Ninth Circuit ruling reshaped which provisions survive for advertisers.
FTC Fake Reviews Rule in 2026: How the Consumer Reviews and Testimonials Rule Reshapes Endorsements and Social Proof
The FTC's Consumer Reviews and Testimonials Rule carries civil penalties for fake reviews, undisclosed insider endorsements and bought followers — now in active enforcement.
COPPA Rule Amendments in 2026: The Children's Privacy Overhaul That Changes Targeted Advertising, Biometrics and Data Retention
The FTC's amended COPPA Rule reaches full compliance in April 2026 — requiring separate parental consent for third-party targeted advertising and limiting data retention.
Colorado AI Act (SB 24-205) in 2026: High-Risk AI, Algorithmic Discrimination and What It Means for Marketers
The Colorado AI Act — the first comprehensive US state AI law — takes effect June 30, 2026. It does not regulate advertising directly, but marketers deploying AI in consequential decisions are squarely in scope.
Google Ads Healthcare and Medicines Compliance in 2026: Certification, LegitScript and Prohibited Categories
Google gates healthcare and medicines advertising behind certification, bans prescription sales without a prescription and opioid painkillers outright, and restricts pharmacies country by country.