TikTok Compliance Blog
Navigate TikTok's evolving ad policies, creator disclosure rules, and e-commerce compliance requirements for brands and advertisers.
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TikTok Shop Loosens Weight Management Rules and Allows GLP-1 Support Products (US)
TikTok Shop's September 2026 US health content update replaces a blanket weight-claim ban with a high-risk-only rule and carves out products that support people using GLP-1 medications.
TikTok Shop Sets New Rules for AI-Generated Product Content (US)
TikTok Shop's 09/02/2026 US update bars AI from showing product effects, sizes, bundles or compatibility the product can't support, and limits AI before-and-after visuals.
TikTok Opens Dating App Ads in Turkey, Egypt, Pakistan, UAE, Algeria and Bangladesh
TikTok removed six markets, including Turkey, Egypt and Pakistan, from its dating app ad ban in August 2026. Ads there now follow TikTok's standard dating app requirements.
How to Add a Pre-Publish Compliance Check to AI Content Workflows with MCP in 2026
AI assistants now draft and schedule social and ad content. This guide shows how to add a pre-publish compliance check over the Model Context Protocol before anything goes live.
Why AI-Generated Ads Get Rejected on Meta, TikTok and Google Ads — and How to Check Copy Before You Publish in 2026
AI writes ad copy faster than reviewers can catch problems. This guide explains why AI-generated ads get rejected on Meta, TikTok and Google Ads, and how to check copy before you publish.
An Advertising and Platform-Policy Glossary for AI Agents: 212 Terms via MCP in 2026
AI agents reason about advertising compliance more reliably when they can look up terms instead of guessing. This guide covers a 212-term policy glossary agents can query over MCP.
The EU AI Act's Article 50 Transparency Rules in 2026: Labeling AI-Generated Content and Deepfakes for Advertisers
On 2 August 2026 the EU AI Act's transparency rules become applicable: providers must mark synthetic media and deployers must disclose deepfakes — what advertisers using AI creative need to do.
TikTok Shop's Account Health Rating in 2026: How the 0–1,000 Score Replaces Violation Points for Sellers
In 2026, TikTok Shop retires its Violation Points strike system for the Account Health Rating: one rolling 0-1,000 score built from base points, completed orders and violation deductions.
The EU's DSA Preliminary Finding Against TikTok in 2026: Minor Account Safety for Brands
On 24 July 2026 the European Commission preliminarily found that TikTok breaches the DSA over minor account safety. Here is what it says, what it does not, and why brands should watch.
TikTok Is Phasing Out Custom Identity for Advertisers in 2026: The Verified-Profile Requirement and the F.I.R.S.T. Framework Explained
Starting in early 2026 TikTok is phasing out Custom Identity, requiring every new campaign to run from a verified profile. Here is what changes and how the F.I.R.S.T. framework guides the transition.
AliExpress Fined €550 Million Under the EU Digital Services Act in July 2026: A Marketplace, Seller and Brand-Safety Compliance Guide
The European Commission fined AliExpress €550 million on July 20, 2026 — the largest DSA penalty yet — over illegal, unsafe and counterfeit products. What it means for marketplaces, sellers and brands.
TikTok Shop's High-Quality LIVE Rules in 2026: The Ban on AI Voices and Pre-Recorded Audio in Live Shopping
From June 2026, TikTok Shop requires real-time human speech and dynamic video in live shopping — banning AI voices, pre-recorded audio and static screens.
Temu's €200 Million DSA Fine in 2026: Marketplace Systemic Risk and What It Signals for Platforms and Sellers
The EU fined Temu €200M for failing to properly assess the systemic risk of illegal products — a DSA decision that reaches recommender systems and affiliate promotion.
The FTC Consumer Review Rule in 2026: Fake Reviews, AI Testimonials and Fake Social Proof
The FTC's Consumer Review Rule bans fake and AI-generated reviews, purchased social proof and review suppression — and 2026 warning letters signal active enforcement.
FTC 'Made in USA' Enforcement in 2026: The July Warning Letters and Origin Claims on Social Media
The FTC's July 2026 'Made in USA' warning letters show origin claims are an active enforcement priority — and the 'all or virtually all' standard applies to social posts and hashtags too.
New York's Synthetic Performer Disclosure Law in 2026: What Advertisers Must Disclose About AI-Generated Performers
New York's first-in-the-nation law requires advertisers to conspicuously disclose AI-generated synthetic performers in ads — a direct advertiser duty, effective June 2026.
California's AI Transparency Act (SB 942) in 2026: Manifest and Latent Disclosure, Detection Tools and the August Start Date
California's AI Transparency Act makes large generative-AI providers offer detection tools and embed provenance in AI images, video and audio — reshaping AI ad creative labelling.
FTC v. Amare Global in 2026: Supplement Mental-Health Claims, Children and the Brand-Partner Liability Warning
The FTC's June 2026 action against a supplement seller over child mental-health claims and inflated income promises is a warning on substantiation and brand-partner liability.
TikTok Commercial Content Disclosure in 2026: The Branded Content Toggle, AI Labels and Why Hashtags Are Not Enough
TikTok's commercial content disclosure runs through a built-in toggle, not a hashtag — and undisclosed paid posts, missing AI labels and uncleared audio carry consequences.
Selling Around the World Cup 2026: Counterfeit, Ticket-Scam and Deceptive-Ad Enforcement
A global tournament raises the volume of counterfeit merchandise and ticket-scam ads — and the platform and consumer-protection rules that legitimate sellers must stay clear of.
FIFA World Cup 2026 Advertising Compliance: Ambush Marketing, IP Rules and Platform Enforcement
The FIFA World Cup 2026 draws non-sponsor brands to event marketing — and to FIFA's trademark rules, ambush-marketing limits, and the counterfeit and IP policies that platforms enforce on ads.
Australia's Under-16 Social Media Ban in 2026: What the Minimum-Age Law Means for Brands and Advertisers
Australia now requires major platforms to take reasonable steps to keep under-16s off their services — reshaping teen audiences, age-assurance friction and brand-safety risk for advertisers.
UK DMCC Act in 2026: The Fake Reviews Ban, Drip Pricing Rules and CMA Direct Enforcement
The UK's DMCC Act gave the CMA power to fine businesses up to 10% of global turnover without going to court — and the first targets are fake reviews and drip pricing.
EU Political Advertising Regulation (TTPA) in 2026: Transparency Notices, Targeting Limits and the Platform Exit
The EU's Political Advertising Regulation now governs every political and issue ad in the bloc — with strict transparency, a near-total bar on profiled targeting, and a third-country sponsor ban that pushed Meta and Google out.
South Korea's Fair Labeling and Advertising Act in 2026: False Claims, Disclosure and AI-Generated Content
South Korea's Fair Labeling and Advertising Act bans false, deceptive, unfairly comparative and slanderous ads. Here is how it applies to claims, disclosure and AI content.
TikTok Fake and Artificial Engagement in 2026: Bots, Bought Followers, Detection and the Real Account Risk
Buying followers or running bots on TikTok is not a growth shortcut — it is an account risk. Here is how the 2026 fake-engagement policy detects and punishes it.
Australia's Under-16 Social Media Ban in 2026: Enforcement, Age Assurance and What It Means for Advertisers
Australia now bars under-16s from social media accounts, and eSafety is investigating the major platforms. Here is what enforcement and age assurance mean for advertisers.
DMA Ad Transparency for Advertisers in 2026: Daily Pricing Data Under Article 5(9) and Independent Measurement Under Article 6(8)
The Digital Markets Act gives advertisers rights they rarely use: daily per-ad pricing data under Article 5(9) and free independent measurement access under Article 6(8).
California Age-Appropriate Design Code in 2026: The NetChoice Ruling, DPIAs and What Survives for Advertisers
California's Age-Appropriate Design Code has been narrowed by the courts, not erased. A 2026 Ninth Circuit ruling reshaped which provisions survive for advertisers.
COPPA Rule Amendments in 2026: The Children's Privacy Overhaul That Changes Targeted Advertising, Biometrics and Data Retention
The FTC's amended COPPA Rule reaches full compliance in April 2026 — requiring separate parental consent for third-party targeted advertising and limiting data retention.