Is Your Ad Copy Safe to Publish?

Why Pre-Publish Keyword Scanning Is No Longer Optional

Every major ad platform — Meta, TikTok, Google Ads, LinkedIn, YouTube, Snapchat, and X — uses a combination of automated keyword filters and manual policy review to screen ad copy before (and after) it goes live. A single prohibited keyword can trigger instant rejection, account-level warnings, or even permanent suspension. And the rules aren't the same across platforms. A phrase that passes Google Ads review might get your Meta account flagged within minutes.

This tool scans your ad copy against 100+ known policy triggers mapped across 7 platforms and 6 regulated industries. It's not a guess — every keyword in our database is sourced from official advertising policies published by Meta Business, Google Ads Policy Center, TikTok For Business, and regulatory bodies including the FTC, ASA, FCA, and EU Digital Services Act (DSA).

The Real Cost of a Rejected Ad

Ad rejections aren't just an inconvenience — they're a compound problem. Each rejection adds a negative signal to your ad account's trust score. Meta's internal review system tracks rejection history at the account level. Multiple rejections within a short window can trigger account-level review, restricted ad delivery, or in severe cases, a permanent Business Manager ban with no right of appeal.

Google Ads operates a three-strike system. After three policy violations, your account enters a "cool-down" period where ad approvals are delayed and reach is throttled. TikTok's enforcement is even more aggressive — their system can shadowban content without notification, meaning your ads are "live" but shown to virtually no one.

For performance marketers, the cost is measurable: paused campaigns mean lost revenue during peak windows. For agencies, a flagged client account can cascade into portfolio-wide trust score damage. Pre-publish scanning eliminates this risk at the source.

Industry-Specific Compliance: Why Generic Checks Fail

A generic keyword checker can catch obvious violations like "guaranteed" or "click here." But the real compliance risk lies in industry-specific language that triggers sector-specific enforcement rules. Our database covers six high-risk sectors with distinct regulatory frameworks:

What This Free Tool Does — and What You Need Beyond It

The Keyword Risk Checker scans your ad copy against our curated database of 100+ high-risk keywords and phrases. For each match, it tells you the risk level (Prohibited or High Risk), the specific regulatory reason, which platforms enforce the restriction, and a compliant alternative you can use immediately.

However, keyword scanning is only one layer of compliance. A full compliance audit also covers: visual content compliance (before/after imagery, body image triggers), landing page policy alignment, disclosure requirements (asterisks, T&Cs, health disclaimers), geo-specific regulatory variations (e.g., GDPR vs. CCPA, EU DSA requirements), and cross-platform policy mapping where one ad needs to comply with different rules on each network. Our Legal Compliance Scan checks the regulatory layer separately.

Our full compliance reports cover 200+ triggers across all these dimensions, with expert-verified analysis and ready-to-use compliant rewrites tailored to your specific platform, industry, and target region.