TikTok Community Guidelines & Ad Standards 2026
Master the TikTok algorithm's safety filters. Learn how to avoid shadowbans and keep your commercial content compliant.
TikTok's enforcement is heavily driven by 'Safety' and 'Originality'—low quality or unoriginal content is often suppressed.
Commercial content must be clearly disclosed. Failure to use the 'Paid Partnership' toggle is a primary cause of account restriction.
Sensitive topics like body image and mental health are scrutinized by visual and audio AI filters.
Harmful claims, even if made in jest, can lead to immediate 'Account Warning' status.
Common Rejection Triggers
Misleading Metadata & Clickbait
High RiskContent that encourages 'Wait for it' or 'Link in bio for secret' without immediate value can be flagged as low-quality engagement bait.
How to Fix: Ensure the visual content matches the caption's promise. Provide value in the first 3 seconds.
Improper Disclosure (Ads)
High RiskPromoting a product without using TikTok's official 'Paid Partnership' label leads to content suppression or removal.
How to Fix: Always enable the commercial content disclosure toggle in the 'More options' menu before posting.
The TikTok Lexicon
Words that trigger bot flags vs. words that pass the sentiment check.