Industry Compliance Hub

E-commerce & DTC Content Compliance Guide

Optimize your product ads for maximum approval. Avoid misleading claims, counterfeit triggers, and transparent pricing violations.

Critical Compliance Risks

Promising unrealistic quality or 'miracle' results from a physical product is the number one cause of DTC ad rejections.

Using celebrity likeness, music without a license, or brand logos in the background triggers automated visual IP bots.

Hiding fees until the final checkout or using 'fake timers' for scarcity can lead to legal action under FTC and EU consumer laws.

If the landing page load time is high or contains broken links, platforms will penalize the ad's reach or reject it entirely.

"Feedback scores matter. High return rates or bad shipping reviews will kill your ad account's authority."

"Must feel 'Native'. High-production TV style ads often get lower organic push compared to safe, UGC-style content."

"Merchant Center health is everything. Sync your store data perfectly to avoid automated product suspensions."