Will Meta Reject Your Ad?
Paste your ad copy below. We'll predict whether Meta will disapprove, restrict, or approve it — based on 40+ known Meta Ads policy triggers.
Why Your Meta Ads Keep Getting Rejected
Meta's ad review system operates on two levels: an automated machine learning classifier that scans text, images, and landing pages in real-time, and a human review team that handles appeals and edge cases. The automated system catches the majority of violations within seconds of submission — and it's getting stricter every quarter.
The most common rejection categories on Meta are Personal Attributes (ads that imply knowledge of a user's race, religion, health status, or financial situation), Misleading Claims (unsubstantiated health, financial, or product claims), and Body Image violations (before/after imagery, weight loss promises). Each of these categories has specific trigger keywords that Meta's system flags automatically. You can scan for these triggers across all platforms using our Keyword Risk Checker.
What makes Meta uniquely challenging is that rejections compound. Every disapproval is logged against your ad account and Business Manager. Multiple rejections within a 30-day window can trigger account-level restrictions, reduced ad delivery, or — in the worst case — a permanent Business Manager ban with no right of appeal. Beyond platform policies, your copy must also meet legal compliance requirements from regulators like the FTC and ASA. This tool helps you catch these triggers before submission.
Meta's 7 High-Risk Policy Categories
Personal Attributes
Ads must not assert or imply personal attributes including race, ethnic origin, religion, beliefs, age, sexual orientation, gender identity, disability, medical condition, financial status, or criminal record.
Misleading Claims
Any claim that cannot be substantiated with named, verifiable evidence. Includes therapeutic claims, financial return guarantees, and unattributed superlatives like '#1 in the world.'
Body Image & Weight Loss
Before/after imagery, rapid weight loss promises, and language that promotes negative self-perception. Meta explicitly prohibits content that 'generates negative self-perception in order to promote products.'
Financial Products & Services
Guaranteed returns, risk-free investment claims, and get-rich-quick implications. All financial ads require capital-at-risk disclaimers and regulatory authorization disclosures. See our financial services ad compliance guide for details.
Urgency & Scarcity
False deadlines, fabricated stock limits, and artificial urgency. Only compliant when paired with genuine, verifiable time limits or stock data.
Discrimination
Special Ad Categories (Housing, Employment, Credit) have additional restrictions. No targeting by age, gender, race, or ZIP code. No exclusionary language in ad copy.
Need the Full Compliance Report?
200+ triggers · Platform × Industry × Region mapping · Expert-verified compliant rewrites · Pre-launch compliance checklist.
This tool provides automated analysis based on publicly available advertising policies. Results are indicative only and do not guarantee ad approval or rejection. Always verify compliance with current platform guidelines and applicable laws. This is not legal advice.