The Compliance Intelligence
In-depth research, regulatory updates, and platform-specific guides on the policy and enforcement risks that affect your accounts, content, and reach.
Google Ads Healthcare and Medicines Compliance in 2026: Certification, LegitScript and Prohibited Categories
Google gates healthcare and medicines advertising behind certification, bans prescription sales without a prescription and opioid painkillers outright, and restricts pharmacies country by country.
YouTube Advertiser-Friendly Guidelines in 2026: Content Categories, Self-Certification, Inventory Modes and Brand Suitability
YouTube's advertiser-friendly content guidelines decide which videos earn ads, while inventory modes and content exclusions decide where advertisers' ads run — two linked systems that define brand safety in 2026.
FCA Finfluencer Rules in 2026: Section 21 FSMA, FG24/1 and Financial Promotion Compliance for Social Media Creators and Brands
In the UK, promoting a regulated financial product on social media without FCA-authorised approval can be a criminal offence — and FG24/1 makes both finfluencers and the firms behind them responsible.
LinkedIn Ads Policy Compliance 2026: Prohibited and Restricted Categories, B2B Targeting Limits, and DSA Transparency
LinkedIn's ad policy bans gambling, political and affiliate ads outright, gates finance and health behind authorization, and forbids targeting on sensitive data — all under EU DSA scrutiny in 2026.
EU Digital Omnibus 2026: What the GDPR and ePrivacy Simplification Proposal Could Change for Ad Tracking and Cookie Consent
The EU Digital Omnibus proposal aims to simplify GDPR and ePrivacy rules — touching cookie consent, pay-or-consent models, and the definition of personal data. It is still a proposal under negotiation. Here is what advertisers should watch.
UK Online Safety Act Age-Assurance Enforcement 2026: How Ofcom's Ad-Network Business Disruption Lever Reaches Advertisers
Ofcom's Online Safety Act enforcement can reach beyond platforms to the advertising networks that fund them. With a July 2026 age-assurance effectiveness report due, here is how the business-disruption lever changes brand-safety calculus.
EU AI Act Article 50 Transparency Code of Practice June 2026: What AI Ad Creative Must Disclose Before August 2
The European Commission published its Transparency Code of Practice for AI-generated content on June 10, 2026 — weeks before EU AI Act Article 50 obligations apply on August 2. Here is what advertisers using AI ad creative must label, mark, and document.
TikTok's US Ownership Change in 2026: What the Oracle-Led Joint Venture Means for Advertiser Brand Safety and Continuity
TikTok's US arm moved to an Oracle-led joint venture in January 2026 — here is what the ownership change does and does not change for advertiser brand safety and continuity.
Advertising to Minors in 2026: How State Age-Verification and Targeted-Ad Bans Reshape Social Campaigns
A patchwork of US state laws now restricts age verification and targeted advertising to minors — here is how Texas SCOPE, Oregon HB 2008 and ongoing litigation reshape social campaigns in 2026.
Click-to-Cancel Is Vacated — But Subscription Ad Compliance Got Harder in 2026
The Eighth Circuit vacated the FTC's Click-to-Cancel rule in July 2025 — but ROSCA, a patchwork of state auto-renewal laws and a fresh FTC rulemaking mean subscription ad compliance is harder, not easier.
Privacy Sandbox Is Gone: What the 2026 Retargeting and Measurement Reality Means for Advertiser Compliance
Google retired Topics, Protected Audience and Attribution Reporting, while third-party cookies stayed but grew unreliable — the 2026 retargeting and measurement reality.
Meta's 2026 Original Content Rules: How Reused and Unoriginal Content Triggers Demonetization and Reduced Reach
Meta now cuts reach and removes monetization for accounts that repeatedly post unoriginal content. What counts as original on Facebook and Instagram, and how detection works.
Pinterest's AI-Modified Ad Label in 2026: How Detection, IPTC Metadata and Appeals Work for Advertisers
Pinterest now labels ads it detects as AI-modified, even without obvious markers, using IPTC metadata and classifiers. Advertisers need to understand detection, the appeal path and how it meets EU rules.
The FTC Set Aside the Rytr Order in 2025: What the AI-Review Enforcement Shift Really Means for Advertisers
The FTC set aside its Rytr order in December 2025, signaling a softer stance on AI tools. But fake AI reviews are still illegal under the Reviews Rule, and the $53,088-per-violation penalty still stands.
Maryland's MODPA in 2026: Data Minimization, the Sensitive-Data Sale Ban and What It Means for Ad Targeting
Maryland's MODPA is the strictest US state privacy law: it bans selling sensitive data outright and forces data minimization. For advertisers it reshapes retargeting, lookalikes and sensitive-category targeting.
Snapchat Under EU DSA Scrutiny in 2026: The Minors-Safety Proceedings, Age Assurance and What Advertisers Must Do
The European Commission opened formal DSA proceedings against Snapchat in March 2026 over minors safety and self-declared age. The investigation reshapes targeting, brand safety and age-gating for advertisers.
Consumer Health Data and Ad Targeting in 2026: My Health My Data Act, Pixel Leakage and the FTC Enforcement Wave
Health data is now the most heavily enforced ad signal in the US. Washington's My Health My Data Act adds a private right of action, and the FTC has banned firm after firm from sharing health data for ads.
WhatsApp Business Marketing-Message Compliance in 2026: Opt-In, Template Categories and Per-Message Pricing
WhatsApp marketing messages now bill per delivered template and demand documented opt-in. A misfired broadcast can breach TCPA, GDPR and Meta quality rules at once in 2026.
Reddit Advertising Compliance in 2026: Subreddit Brand Safety, Conversation Placement and AI Data Licensing
Reddit ads run next to unfiltered community conversation, so brand-safety controls, conversation-placement risk and the platform's AI data deals all shape advertiser exposure in 2026.
Threads Ads Go Global in 2026: Brand Safety, Inventory Filters and Restricted Categories for Advertisers
Threads opened ads to every user worldwide in early 2026. Advertisers inherit Meta's policy stack plus a fast-moving feed where inventory filters and brand-safety partners decide adjacency.
Google Consent Mode v2 Enforcement in 2026: What EEA Advertisers Lose Without Proper Consent Signals
Without Consent Mode v2 signals, Google stops populating remarketing audiences and personalized features for EEA users. The cost of non-compliance is measured in lost audiences, not just fines.
Performance Max Brand Safety in 2026: Placement Transparency, Exclusions and Account-Level Controls
Performance Max automates placement across Google's network, but brand safety stays the advertiser's job. Account-level controls and new placement reporting are how you keep ads off unsafe inventory.
Meta's Pay-or-Consent Model in 2026: What the DMA Fight Means for EU Ad Targeting and Audiences
Meta's consent-or-pay model drew a €200M DMA fine and a forced 'less personalized ads' option. The result reshapes how much EU audience signal advertisers can actually target in 2026.
YouTube's 2026 Advertiser-Friendly Guidelines: Inauthentic Content, AI Disclosure and Monetization Risk
YouTube renamed its repetitious-content rule to 'inauthentic content' and tightened AI disclosure in 2025. The guidelines now decide which videos earn ad revenue and which are demonetized.
TikTok Shop Ad Compliance in 2026: Product Claims, Affiliate Rules and Mandatory GMV Max Campaigns
TikTok Shop made GMV Max campaigns mandatory and tightened affiliate eligibility in 2025. Sellers now face product-claim, disclosure and return-rate rules that can suspend a shop, not just an ad.
Dark Patterns in Your Ad Funnel: The EU Digital Fairness Act and FTC Crackdown in 2026
Countdown timers, fake scarcity and drip pricing in your ad funnel are now squarely in regulators' sights, with EU and US rules converging on manipulative design in 2026.
Running a Compliant Social Media Giveaway in 2026: Platform Rules, Lottery Law and Official Rules
A social media giveaway looks simple, but the wrong setup quietly breaks platform promotion rules, illegal-lottery law and FTC disclosure — risking demotion, suspension and state action.
When Your Affiliate Cloaks a Landing Page: Brand Liability for Partner Ad Violations in 2026
A rogue affiliate cloaking a landing page can get your brand's domain banned and draw an FTC action — even though you never wrote the ad. Here is how partner liability works.
Trending Audio Is Not Cleared for Ads: Music Licensing Risk in Paid Social, 2026
The trending sound that made a post explode is almost never licensed for paid ads. Using it in a campaign risks muted audio, takedowns, copyright claims and brand liability.
Your Chargeback Ratio Is an Ad-Account Risk: Visa VAMP and Platform Suspensions in 2026
Visa cut the chargeback threshold to 1.50% in April 2026. High dispute ratios now quietly feed the payment-risk signals that disable DTC ad accounts on Meta, Google and TikTok.