Last Updated: Feb 26, 2026

Google Ads Policy Guide & Compliance Standards 2026

Complete technical guide to navigating Google's advertising network. Avoid misleading content, trademark issues, and destination site violations.

Google focuses on 'Safety & Trust'—ensuring that users are not misled by landing pages or ad copy.

Trademarked terms cannot be used in ad copy unless you have explicit permission from the trademark owner.

The 'Destination Experience' is critical; if the website is down or hard to navigate, the ad will be rejected.

Sensitive categories like Healthcare and Finance require regional certifications (e.g., LegitScript, G2).

Common Rejection Triggers

High Risk

Ads that omit information, offer unrealistic results, or use 'Missing' info triggers to force a click are strictly prohibited.

How to Fix: Be transparent. Disclose fees, risks, and realistic timelines directly in the copy or on the primary landing page.

High Risk

If your landing page returns a 404 error, is under construction, or triggers a browser security warning, your ads will be paused.

How to Fix: Regularly audit your server health. Ensure the mobile experience is as flawless as the desktop version.

Words that trigger bot flags vs. words that pass the sentiment check.

Click here nowMissing linkSecretGuaranteedFree gift*UnauthorizedMiracleUnbeatable

OfficialAuthorizedCertifiedTransparencySpecificationsCompareReliableSecurity

How do I fix a trademark violation in Google Ads?

Remove the trademarked term from your ad copy or have the trademark owner submit an authorization form to Google directly.

What is 'System Circumventing'?

It's a serious violation where an advertiser tries to bypass Google's review systems. This usually leads to a permanent account suspension.