Skip to main content
Home/Tools/Snapchat Ads Audit
Free utility

Snapchat Ads Pre-Submit Audit

Check your Snapchat ad against platform policies, safe zone specs, and content restrictions before submitting. Answer each question to get your compliance score.

Snapchat Ad Checklist

0/10 answered

Is your creative 1080 x 1920px (9:16)?

Snapchat requires full-screen 9:16 format. Submitting 1:1 or 16:9 creatives will be immediately rejected.

Is key content within the safe zone?

Keep all logos, text, and CTAs between pixels 150–1770 vertically. Top and bottom 150px are overlapped by Snapchat's UI.

Is your content free of prohibited material?

Zero tolerance for sexual content, nudity, violence, illegal products, misleading claims, or content targeting protected characteristics.

Did you configure age targeting for restricted categories?

Alcohol requires 18+ (21+ in US). Gambling needs licensing docs. Healthcare and financial services need pre-approval.

Does your video ad have audio?

Audio is required for Snapchat video ads — 2 channels, balanced, targeting -16 LUFS. Missing or imbalanced audio causes rejection.

Is your video between 3 seconds and 3 minutes?

Minimum 3 seconds, maximum 3 minutes. For best performance, 3–10 seconds is recommended.

Are all claims substantiated?

No '#1 product', 'guaranteed results', or unsupported testimonials. Run your copy through our Keyword Risk Checker to catch these.

Is brand name under 32 characters and headline under 34?

Snapchat enforces strict character limits. Brand name: max 32 characters. Headline: max 34 characters.

No before/after imagery for body transformation?

Before/after imagery is prohibited for weight loss, fitness, and cosmetic contexts under Snapchat's body image policy.

Is file format correct?

Video: .mp4 or .mov (H.264 encoded), max 1 GB. Images: .jpg or .png, max 5 MB.

Snapchat Ad Format Specifications

FormatResolutionDurationMax File Size
Single Image/Video1080 x 1920px3s – 3min1 GB video / 5 MB image
Story Ads1080 x 1920px3–20 snapsSame per snap
Commercials (Standard)1080 x 1920px3–6s unskippable1 GB max
Commercials (Extended)1080 x 1920px7–180s (6s unskippable)1 GB max

Frequently Asked Questions

What is the Snapchat ad safe zone?
The safe zone is the area between pixels 150 and 1770 vertically on a 1080 x 1920px canvas. Snapchat's UI elements (swipe-up prompts, username overlays) overlap the top and bottom 150 pixels. All critical content — logos, text, CTAs — must stay within this zone.
Why was my Snapchat ad rejected?
Common reasons include: safe zone violations (key content in top/bottom 150px), missing brand disclosure, before/after imagery, unsubstantiated claims, incorrect aspect ratio (not 9:16), missing audio on video ads, and age targeting not configured for restricted categories.
Does Snapchat allow alcohol advertising?
Yes, but with strict restrictions. Alcohol ads must use age targeting (18+ minimum, 21+ in the US), cannot associate drinking with minors or lifestyle activities involving minors, and require pre-approval in many jurisdictions.
What are Snapchat's video ad specifications?
Resolution: 1080 x 1920px (9:16). Video length: 3 seconds minimum, 3 minutes maximum (3-10 seconds recommended). File format: .mp4 or .mov (H.264). Max file size: 1 GB. Audio: required, 2 channels, targeting -16 LUFS.

Scan Your Ad Copy for Policy Triggers

Check your Snapchat ad copy for banned keywords and high-risk phrases across all restricted categories.

8 Platforms
6 Industries
Free to Use
Keyword Risk Checker