Lead Generation
The process of collecting potential customer information through ads, subject to data collection and consent requirements.
What Lead Generation means
Lead generation in advertising involves collecting prospect information — names, email addresses, phone numbers, and other details — through ad formats like Meta Lead Ads, LinkedIn Lead Gen Forms, Google Lead Form Extensions, and TikTok Lead Generation. From a compliance perspective, lead generation involves processing personal data, requiring adherence to privacy regulations. Key requirements include informing users about how their data will be used, obtaining appropriate consent for marketing communications, providing privacy policy access within the lead form, implementing proper data security for collected leads, and complying with applicable email/SMS marketing laws (CAN-SPAM, CASL, GDPR) for subsequent communications. Platform-specific rules often require that lead ad forms include privacy policy links and accurately describe how data will be used.
Related terms
Consent
A user's explicit or implied permission for data collection, processing, or advertising targeting, required by privacy regulations.
Email Marketing
Sending commercial messages via email, subject to regulations like CAN-SPAM, CASL, and GDPR consent requirements.
Custom Audience
An audience segment created from an advertiser's own customer data (email lists, website visitors, app users) for targeted advertising.
Privacy Policy
A legally required document disclosing how an organization collects, uses, shares, and protects personal data.