Privacy Policy
A legally required document disclosing how an organization collects, uses, shares, and protects personal data.
What Privacy Policy means
A privacy policy is a legal document that discloses an organization's data practices — what data is collected, how it's used, who it's shared with, how it's protected, and what rights users have. Privacy policies are required by GDPR, CCPA, PIPEDA, and most other privacy regulations, as well as by all major ad platforms as a condition of advertising. For advertisers, the privacy policy must accurately describe advertising data practices including pixel/tracking implementation, data sharing with ad platforms, use of customer data for targeting, and cookie usage. Platform policies require that landing pages linked from ads contain an accessible privacy policy. Many ad account suspensions and rejections stem from missing or inadequate privacy policies. Privacy policies should be reviewed and updated whenever data practices change, new platforms or tracking tools are added, or privacy regulations are updated.
Related terms
GDPR
The General Data Protection Regulation — the EU's comprehensive data protection law governing how personal data is collected, processed, and stored.
CCPA
The California Consumer Privacy Act — a US state law giving California residents rights over their personal data, including the right to opt out of data sale.
Consent
A user's explicit or implied permission for data collection, processing, or advertising targeting, required by privacy regulations.
Landing Page Policy
Platform rules governing the destination pages that ads link to, including requirements for functionality, content, and user experience.