Email Marketing
Sending commercial messages via email, subject to regulations like CAN-SPAM, CASL, and GDPR consent requirements.
What Email Marketing means
Email marketing involves sending commercial messages via email to promote products, services, or brand awareness. It intersects with social media advertising through lead generation campaigns — ads that collect email addresses for subsequent email marketing. Key regulations include CAN-SPAM (US, opt-out model), CASL (Canada, opt-in model), GDPR (EU, consent required), and various other national laws. Platform-specific considerations include proper lead ad form disclaimers, data handling compliance for collected emails, and ensuring email marketing practices align with the promises made in the original ad. Email list hygiene, proper consent documentation, and accessible unsubscribe mechanisms are compliance fundamentals. Integration with ad platforms for audience matching (Custom Audiences from email lists) adds additional privacy compliance requirements.
Related terms
CAN-SPAM
The US federal law governing commercial email messages, requiring sender identification, opt-out mechanisms, and truthful headers.
CASL
Canada's Anti-Spam Legislation — a Canadian law governing commercial electronic messages, requiring express or implied consent.
Consent
A user's explicit or implied permission for data collection, processing, or advertising targeting, required by privacy regulations.
Lead Generation
The process of collecting potential customer information through ads, subject to data collection and consent requirements.