Compliance Framework
A structured set of policies, procedures, and controls that an organization implements to ensure advertising practices meet regulatory and platform requirements.
What Compliance Framework means
A compliance framework for advertising is a structured system of policies, procedures, training, monitoring, and remediation processes designed to ensure all advertising activities comply with applicable regulations and platform policies. Key components include a compliance policy document (defining standards and responsibilities), pre-launch review processes (creative, targeting, landing page checks), ongoing monitoring systems (performance anomaly detection, user feedback tracking), training programs (keeping teams current on policy changes), incident response procedures (handling violations, appeals, and enforcement actions), and documentation practices (substantiation files, consent records, audit trails). Effective compliance frameworks are proportional to the organization's risk profile — a pharmaceutical advertiser needs more robust processes than a local retailer. Regular framework reviews ensure processes stay current with evolving regulations and platform policies.
Related terms
Compliance Audit
A systematic review of advertising practices to ensure adherence to platform policies, regulations, and industry standards.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Substantiation
The requirement to have evidence supporting advertising claims before making them, enforced by the FTC and platform policies.
Account Health
A platform's assessment of an advertiser's overall compliance track record, affecting ad review speed and account privileges.