Account Health
A platform's assessment of an advertiser's overall compliance track record, affecting ad review speed and account privileges.
What Account Health means
Account health is a platform's aggregate assessment of an advertiser's compliance history and current standing. Factors include policy violation frequency, violation severity, ad rejection rates, user feedback quality, payment history, and verification status. Good account health typically results in faster ad review times, access to more features, higher spending limits, and the benefit of the doubt in ambiguous policy situations. Poor account health leads to slower reviews, spending restrictions, feature limitations, and increased scrutiny. Meta displays account health through the Account Quality dashboard, Google provides a Policy Manager view, and other platforms offer similar tools. Maintaining strong account health requires proactive compliance monitoring, prompt resolution of policy issues, and avoiding patterns of repeated violations. Account health can take time to recover once damaged.
Related terms
Policy Strike
A formal warning recorded against an ad account for policy violations, where accumulation leads to increasingly severe penalties.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Ad Rejection
The act of a platform declining to run an ad because it violates advertising policies or guidelines.
Account Suspension
A temporary restriction on an ad account, usually pending review or requiring the advertiser to fix policy issues.