Compliance Audit
A systematic review of advertising practices to ensure adherence to platform policies, regulations, and industry standards.
What Compliance Audit means
A compliance audit is a structured evaluation of an organization's advertising practices against applicable policies, regulations, and standards. A comprehensive advertising compliance audit covers ad creative review (all active ads against platform policies), landing page assessment (functionality, disclosures, privacy policy), targeting audit (Special Ad Categories, discrimination risk, sensitive categories), data practices review (pixel consent, data sharing, privacy compliance), account health check (violation history, strike status), influencer/partner compliance (disclosure practices, claim substantiation), and documentation review (substantiation files, consent records). Regular compliance audits — quarterly or after major policy updates — help identify and resolve issues before they trigger enforcement actions. Audits should be documented and findings prioritized by risk level.
Related terms
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Account Health
A platform's assessment of an advertiser's overall compliance track record, affecting ad review speed and account privileges.
Substantiation
The requirement to have evidence supporting advertising claims before making them, enforced by the FTC and platform policies.
Privacy Policy
A legally required document disclosing how an organization collects, uses, shares, and protects personal data.