Business Manager
A platform's centralized hub for managing ad accounts, pages, users, and business assets with permissions and security controls.
What Business Manager means
Business Manager (Meta), Google Business Profile, TikTok Business Center, and equivalent platform tools serve as centralized management hubs for business advertising assets. They enable organizations to manage multiple ad accounts, pages/profiles, user permissions, payment methods, and data sharing settings. From a compliance perspective, Business Manager is critical for maintaining proper access controls (principle of least privilege), audit trails of who made what changes, centralized policy compliance settings, and proper asset ownership structure. Compliance best practices include enabling two-factor authentication, regular access audits, clear naming conventions, and proper verification of business identity.
Related terms
Ad Account
The organizational unit within an ad platform that holds campaigns, billing information, and permissions for running advertisements.
Advertiser Identity Verification
The process by which ad platforms verify the identity and legitimacy of advertisers before allowing them to run ads.
Two-Factor Authentication
A security measure requiring two verification methods to access an account, increasingly required by platforms for ad account access.