Advertiser Identity Verification
The process by which ad platforms verify the identity and legitimacy of advertisers before allowing them to run ads.
What Advertiser Identity Verification means
Advertiser identity verification is a mandatory process on most major platforms requiring advertisers to confirm their identity through government-issued documents, business registration, or other verification methods. Google requires advertiser identity verification for all advertisers globally, while Meta requires it for political/social issue ads and in specific markets. Verification requirements have expanded significantly due to regulations like the EU Digital Services Act. Failure to complete verification can result in ad account restrictions or suspension. The verification process typically includes submitting legal documents, confirming business details, and sometimes providing a physical address.
Related terms
Know Your Customer
Verification processes used to confirm the identity and legitimacy of advertisers, increasingly required by platforms and regulations.
Business Manager
A platform's centralized hub for managing ad accounts, pages, users, and business assets with permissions and security controls.
Political Advertising
Ads related to elections, political candidates, or social issues, subject to verification requirements and special transparency rules.
Digital Services Act
An EU regulation imposing transparency, content moderation, and advertising rules on online platforms and search engines.