Two-Factor Authentication
A security measure requiring two verification methods to access an account, increasingly required by platforms for ad account access.
What Two-Factor Authentication means
Two-factor authentication (2FA) adds a second verification step beyond a password — typically a code from an authenticator app, SMS, or security key — to protect account access. Major ad platforms either require or strongly recommend 2FA for ad account access. Meta requires 2FA for Business Manager administrators, Google recommends it for Ads accounts, and most platforms offer 2FA options. From a compliance perspective, 2FA protects against unauthorized ad account access, which could result in running non-compliant ads, financial fraud, or data breaches. Account security incidents can have both financial and compliance consequences — unauthorized access may lead to policy violations that affect account standing. Implementing 2FA, along with regular access reviews and strong password policies, is a fundamental security and compliance practice.
Related terms
Business Manager
A platform's centralized hub for managing ad accounts, pages, users, and business assets with permissions and security controls.
Ad Account
The organizational unit within an ad platform that holds campaigns, billing information, and permissions for running advertisements.
Account Disabled
When an ad platform permanently or temporarily shuts down an advertiser's account due to repeated or severe policy violations.