Account Suspension
A temporary restriction on an ad account, usually pending review or requiring the advertiser to fix policy issues.
What Account Suspension means
Account suspension is a temporary enforcement action where a platform restricts an advertiser's ability to run ads. Unlike a full account disabling, suspensions are typically reversible once the advertiser resolves the underlying policy violation. Suspensions can affect billing, audience access, and campaign performance data. Common triggers include payment issues, identity verification failures, repeated ad rejections, or landing page policy violations. Advertisers should address suspension notices promptly, as unresolved suspensions can escalate to permanent account disabling.
Related terms
Account Disabled
When an ad platform permanently or temporarily shuts down an advertiser's account due to repeated or severe policy violations.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Appeal
The formal process of requesting a platform to reconsider an ad disapproval, account restriction, or policy enforcement decision.
Ad Rejection
The act of a platform declining to run an ad because it violates advertising policies or guidelines.