Ad Rejection
The act of a platform declining to run an ad because it violates advertising policies or guidelines.
What Ad Rejection means
Ad rejection is the standard enforcement action when an ad fails platform review. Rejections can happen during initial submission or retroactively if policies are updated or additional review flags an issue. Each rejection typically includes a reason code and relevant policy citation. Common rejection categories include prohibited content, misleading claims, restricted targeting for sensitive categories, non-functional landing pages, and format violations. Advertisers should track rejection patterns as they can indicate systemic compliance issues. Most platforms allow editing and resubmitting rejected ads, and offer appeal processes for incorrect rejections.
Related terms
Ad Disapproval
When a platform rejects an ad for violating its advertising policies, preventing it from being shown to users.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Appeal
The formal process of requesting a platform to reconsider an ad disapproval, account restriction, or policy enforcement decision.
Manual Review
Human review of ads by platform policy specialists, triggered by automated flags, appeals, or random sampling.