Account Recovery
The process of regaining access to or restoring functionality of a restricted or disabled ad account through platform support channels.
What Account Recovery means
Account recovery is the process of regaining access to a disabled, suspended, or restricted ad account. The process varies by platform but generally involves identifying the reason for the restriction, resolving any outstanding policy violations, submitting an appeal through the platform's designated channel, providing required verification documents, and sometimes working with platform representatives. Meta's Account Quality dashboard shows restriction reasons and provides appeal options. Google's Policy Manager offers similar functionality. Success factors include prompt response to restriction notices, clear documentation of compliance corrections, professional communication in appeals, and maintaining records of all interactions. Some account disabling decisions are permanent, particularly for severe violations like cloaking, promoting illegal content, or systematic deception. Having backup ad accounts and diversifying across platforms reduces the business impact of account loss.
Related terms
Account Disabled
When an ad platform permanently or temporarily shuts down an advertiser's account due to repeated or severe policy violations.
Account Suspension
A temporary restriction on an ad account, usually pending review or requiring the advertiser to fix policy issues.
Appeal
The formal process of requesting a platform to reconsider an ad disapproval, account restriction, or policy enforcement decision.
Policy Strike
A formal warning recorded against an ad account for policy violations, where accumulation leads to increasingly severe penalties.