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Account Recovery

The process of regaining access to or restoring functionality of a restricted or disabled ad account through platform support channels.

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What Account Recovery means

Account recovery is the process of regaining access to a disabled, suspended, or restricted ad account. The process varies by platform but generally involves identifying the reason for the restriction, resolving any outstanding policy violations, submitting an appeal through the platform's designated channel, providing required verification documents, and sometimes working with platform representatives. Meta's Account Quality dashboard shows restriction reasons and provides appeal options. Google's Policy Manager offers similar functionality. Success factors include prompt response to restriction notices, clear documentation of compliance corrections, professional communication in appeals, and maintaining records of all interactions. Some account disabling decisions are permanent, particularly for severe violations like cloaking, promoting illegal content, or systematic deception. Having backup ad accounts and diversifying across platforms reduces the business impact of account loss.

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