Policy Strike
A formal warning recorded against an ad account for policy violations, where accumulation leads to increasingly severe penalties.
What Policy Strike means
A policy strike is a formal infraction recorded against an advertiser's account when a policy violation is confirmed. Most platforms operate a graduated penalty system — initial strikes result in warnings, subsequent strikes lead to temporary restrictions, and accumulated strikes can result in account suspension or disabling. Meta's updated policy enforcement system uses a strike-based approach where different violation types carry different severity levels. Google Ads tracks policy violations and may restrict specific ad types or entire accounts based on violation history. The strike system is designed to differentiate between inadvertent errors and systematic policy violations. Advertisers should monitor their strike status through platform dashboards, address violations promptly, and implement proactive compliance processes to prevent strikes from accumulating.
Related terms
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Account Suspension
A temporary restriction on an ad account, usually pending review or requiring the advertiser to fix policy issues.
Account Disabled
When an ad platform permanently or temporarily shuts down an advertiser's account due to repeated or severe policy violations.
Appeal
The formal process of requesting a platform to reconsider an ad disapproval, account restriction, or policy enforcement decision.