Landing Page Policy
Platform rules governing the destination pages that ads link to, including requirements for functionality, content, and user experience.
What Landing Page Policy means
Landing page policies define the requirements for web pages that ads direct users to. All major platforms review landing pages as part of the ad approval process. Common requirements include: the landing page must be functional (no broken links, errors, or under construction pages), content must match the ad's claims and product, the page must have a clear privacy policy, the site must not contain malware or deceptive download prompts, and pop-ups/redirects must not prevent users from leaving. Additional requirements apply to specific industries — financial service landing pages may need regulatory disclosures, healthcare landing pages may require certification verification, and e-commerce landing pages need clear pricing and terms. Landing page violations are a common cause of ad rejection and can affect overall account quality scores.
Related terms
Ad Rejection
The act of a platform declining to run an ad because it violates advertising policies or guidelines.
Cloaking
The deceptive practice of showing different content to platform reviewers than what actual users see, a serious policy violation.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Dark Patterns
Deceptive user interface designs that manipulate users into unintended actions, such as hidden opt-outs or confusing consent flows.