CCPA
The California Consumer Privacy Act — a US state law giving California residents rights over their personal data, including the right to opt out of data sale.
What CCPA means
The CCPA (California Consumer Privacy Act), as amended by the CPRA (California Privacy Rights Act), is the most comprehensive US state privacy law. It grants California residents the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising these rights. For advertisers, CCPA/CPRA significantly impacts audience targeting, data sharing with ad platforms, and cross-site tracking. The law requires 'Do Not Sell or Share My Personal Information' links and compliance with Global Privacy Control signals. Enforcement is handled by the California Attorney General and the California Privacy Protection Agency, with fines up to $7,500 per intentional violation.
Related terms
GDPR
The General Data Protection Regulation — the EU's comprehensive data protection law governing how personal data is collected, processed, and stored.
Privacy Policy
A legally required document disclosing how an organization collects, uses, shares, and protects personal data.
Opt-Out
A model where data collection or marketing occurs by default, and users must actively choose to stop it.
Data Subject Access Request
A formal request from an individual to access, correct, or delete their personal data held by an organization.