Political Advertising

What Political Advertising means

Political advertising encompasses ads related to elections, candidates, political parties, ballot measures, and social issues of national importance. This category faces the most stringent transparency requirements on all platforms. Meta requires advertiser authorization and 'Paid for by' disclaimers for political ads, and stores them in the Ad Library for 7 years. Google requires advertiser verification and provides election ad transparency reports. TikTok prohibits political advertising entirely. X (Twitter) allows political ads with disclosure requirements. Requirements typically include advertiser identity verification, 'paid for by' disclosures, spending transparency, targeting information disclosure, and geographic restrictions. The EU DSA adds additional requirements for political ad transparency. During election periods, platforms often implement enhanced review processes and content restrictions.