Loi Évin
France's 1991 law severely restricting alcohol advertising; effectively prohibits social media alcohol promotion targeted at French audiences.
What Loi Évin means
Loi No. 91-32 du 10 janvier 1991 (Loi Évin), named for then-Health Minister Claude Évin, restricts advertising for alcoholic beverages and tobacco products in France. The law permits alcohol advertising only in narrowly defined channels (print, radio at limited hours, posters with content restrictions) and prohibits virtually all alcohol promotion on television, in cinema, at sports events, and — interpreted broadly — across social media platforms reaching French audiences. Influencer-led alcohol promotion has been a particular enforcement focus since 2023. Loi Évin is among the world's strictest alcohol-marketing regimes and underpins France's continued role as a regulatory leader on commercial-speech restrictions for restricted product categories.
Related terms
Loi Influenceurs (France Influencer Law)
France's 2023 Law No. 2023-451 — the world's first comprehensive influencer marketing law, mandating disclosure, banning certain product categories, and creating a registration regime.
Alcohol Advertising
Advertising for alcoholic beverages, subject to strict platform policies, age-gating requirements, and jurisdiction-specific regulations.