Alcohol Advertising
Advertising for alcoholic beverages, subject to strict platform policies, age-gating requirements, and jurisdiction-specific regulations.
What Alcohol Advertising means
Alcohol advertising is a heavily regulated category across all major ad platforms. Requirements typically include mandatory age-gating (21+ in the US, varying by country), prohibition of targeting minors, restrictions on depicting excessive consumption, and compliance with local alcohol advertising laws. Meta requires advertisers to target only legal drinking age users and comply with local laws. Google restricts alcohol ads in many countries and requires LegitScript certification for addiction treatment advertising. Additional rules often prohibit associating alcohol with driving, athletic performance, or social/sexual success. Some countries (e.g., France's Loi Evin) have near-total bans on alcohol advertising.
Related terms
Age-Gating
Mechanisms that restrict ad targeting or content access based on user age, required for age-restricted products and services.
Restricted Content
Ad content categories that are allowed on platforms but only with specific restrictions, certifications, or targeting limitations.
Special Ad Categories
Platform-designated ad categories (housing, employment, credit, politics) with restricted targeting to prevent discrimination.
Geo-Targeting
Targeting ads to users based on their geographic location, including country, region, city, or radius targeting.