LegitScript Certification
A third-party verification required by Google and other platforms for advertisers in healthcare, pharmacy, and addiction treatment categories.
What LegitScript Certification means
LegitScript certification is a third-party verification program that Google, Meta, and other platforms require for advertisers in specific healthcare-related categories. LegitScript evaluates businesses for legal compliance, legitimacy, and consumer safety. Required categories include online pharmacies, telemedicine providers, addiction treatment facilities, and in some cases supplement manufacturers. The certification process involves application review, website evaluation, regulatory compliance verification, and ongoing monitoring. Without LegitScript certification, advertisers in these categories cannot run ads on platforms that require it. The certification process can take several weeks and has associated fees. For compliance teams, LegitScript certification is a prerequisite that must be obtained before launching campaigns in regulated healthcare categories. Maintaining certification requires ongoing compliance with LegitScript standards.
Related terms
Pharmaceutical Advertising
Advertising for prescription drugs, OTC medications, and medical devices, subject to FDA regulations and strict platform restrictions.
Health Claims
Advertising claims about health benefits of products, heavily regulated by the FTC, FDA, and all major ad platforms.
Restricted Content
Ad content categories that are allowed on platforms but only with specific restrictions, certifications, or targeting limitations.
Advertiser Identity Verification
The process by which ad platforms verify the identity and legitimacy of advertisers before allowing them to run ads.