Dark Patterns
Deceptive user interface designs that manipulate users into unintended actions, such as hidden opt-outs or confusing consent flows.
What Dark Patterns means
Dark patterns are deceptive UI/UX design techniques that trick users into taking actions they didn't intend — such as subscribing to services, sharing personal data, or agreeing to unfavorable terms. Common examples include pre-checked consent boxes, confusing unsubscribe flows, fake urgency countdowns, misleading button labels, and bait-and-switch pricing. Regulatory bodies worldwide are cracking down on dark patterns — the FTC has taken enforcement action, the EU Digital Services Act explicitly prohibits them, and the CPRA includes specific dark pattern provisions that invalidate consent obtained through deceptive means. For advertisers, dark patterns in landing pages, checkout flows, or consent mechanisms can result in both regulatory penalties and platform ad rejection.
Related terms
Consent
A user's explicit or implied permission for data collection, processing, or advertising targeting, required by privacy regulations.
Landing Page Policy
Platform rules governing the destination pages that ads link to, including requirements for functionality, content, and user experience.
Digital Services Act
An EU regulation imposing transparency, content moderation, and advertising rules on online platforms and search engines.
FTC
The Federal Trade Commission — the primary US federal agency enforcing truth-in-advertising laws and consumer protection regulations.