Business Verification
The process of confirming a business's legal identity, address, and legitimacy on advertising platforms.
What Business Verification means
Business verification is the process by which ad platforms confirm that a business is a legitimate, legally registered entity. This typically involves providing official business registration documents, confirming the business address (through official documents or postal verification), verifying the business phone number, and in some cases providing tax identification numbers. Meta's Business Verification process is required for certain features including custom audiences, domain verification, and access to specific ad types. Google's advertiser verification requires identity confirmation for all advertisers globally. The EU Digital Services Act mandates that platforms verify advertiser identity before allowing ads. Business verification serves as a trust signal — verified businesses may receive higher account quality scores, faster ad review, and access to more features. Failure to complete verification can result in limited functionality or account restrictions.
Related terms
Advertiser Identity Verification
The process by which ad platforms verify the identity and legitimacy of advertisers before allowing them to run ads.
Business Manager
A platform's centralized hub for managing ad accounts, pages, users, and business assets with permissions and security controls.
Know Your Customer
Verification processes used to confirm the identity and legitimacy of advertisers, increasingly required by platforms and regulations.
Digital Services Act
An EU regulation imposing transparency, content moderation, and advertising rules on online platforms and search engines.