Ad Disapproval
When a platform rejects an ad for violating its advertising policies, preventing it from being shown to users.
What Ad Disapproval means
Ad disapproval (also called ad rejection) occurs when a platform's review system — either automated or manual — determines that an ad violates its advertising policies. Disapproved ads will not be served to users until the issue is resolved. Common reasons include prohibited content, misleading claims, landing page issues, targeting violations, or format non-compliance. Advertisers can typically edit and resubmit disapproved ads or request a manual review if they believe the disapproval was an error. Frequent ad disapprovals can negatively impact account health scores and may lead to account-level restrictions.
Related terms
Ad Rejection
The act of a platform declining to run an ad because it violates advertising policies or guidelines.
Policy Violation
Any breach of a platform's advertising policies, ranging from minor formatting issues to serious prohibited content violations.
Manual Review
Human review of ads by platform policy specialists, triggered by automated flags, appeals, or random sampling.
Account Health
A platform's assessment of an advertiser's overall compliance track record, affecting ad review speed and account privileges.