What exactly is changing for advertisers with the April 2026 Meta Teen Accounts global rollout?

Meta completed the global rollout of Teen Accounts across Instagram and Facebook in April 2026, extending a product framework that had previously launched in the United States, United Kingdom, Canada, and Australia to every remaining region including the European Union, Latin America, the Middle East, Africa, and the Asia-Pacific markets outside Mainland China. All Instagram and Facebook users identified as under 18 are now placed into Teen Accounts by default, with the setting applied automatically during onboarding for new accounts and through phased migration for existing accounts. For advertisers the rollout produces four concrete consequences that together reshape any campaign that can touch teen-eligible inventory. First, the reachable youth audience shrinks because Teen Accounts default to private profile visibility, limit who can message the account, restrict who can tag the account, and require parental approval for certain changes that previously reshaped audience behavior on the platform. Second, advertising targeting against under-18 users is reduced to age, location, and gender with interest-based and behavior-based targeting explicitly prohibited — even when the creative is benign and the targeting appears incidental. Third, content restrictions on Teen Accounts narrow the organic and sponsored content that a teen can see, with sensitive content controls, alcohol and gambling category suppression, weight-loss content filtering, and eating disorder related imagery filtering operating at account level rather than only through individual ad-policy review. Fourth, parental supervision tools provide parents with visibility into who their teen follows, who messages their teen, what time of day the account is active, and what content categories the teen is engaging with — creating an adult-stakeholder layer that affects how brands think about teen-facing creative even for audiences outside the direct ad-targeting restrictions. The rollout does not eliminate advertising to teens but it materially narrows the addressable audience, restricts how campaigns can be optimized, and imposes creative standards consistent with a stricter youth-safety posture. For platform-level advertiser guidance see our Meta Ad Policies guide and use the Meta Rejection Predictor before launching any campaign with broad demographic reach that could touch teen inventory.

Which advertising targeting options are now prohibited on Meta for under-18 users?

The April 2026 Teen Accounts rollout locks advertising targeting on under-18 users to three parameters — age, location, and gender — and explicitly removes every other targeting signal that Meta previously permitted on teen audiences. Advertisers launching campaigns that can reach teen inventory must understand the prohibited list because the restrictions apply at campaign construction time and at delivery time, meaning that campaigns using prohibited signals will either fail to launch or will be prevented from delivering against teen audiences during flight. Prohibited targeting categories include detailed interest targeting such as hobbies, media preferences, sports affiliations, music tastes, brand affinities, and lifestyle descriptors that previously powered creative-aligned audience building on teen demographics. Detailed demographic targeting beyond age, location, and gender — including education level, relationship status, parental status signals, and household composition — is prohibited on teen inventory. Behavioral targeting including device usage patterns, purchase behaviors, travel behaviors, and engagement behaviors with specific content categories is prohibited. Custom audiences including customer list uploads, website traffic remarketing, app activity remarketing, and engagement remarketing are prohibited from matching onto under-18 users, meaning that even if a teen is present in a custom audience the ad will not serve to that teen. Lookalike audiences generated from seed lists of users aged 18 or over are prohibited from expanding onto under-18 matching, preventing the indirect targeting of teens through behavioral similarity to adult customers. Connection-based targeting on pages, events, or apps is prohibited. Certain categories of ad-unit-specific targeting — including Reels creator audience targeting and Stories sticker-based targeting — are prohibited on teen inventory. The permitted parameters operate with narrower expressiveness as well. Age targeting on teen audiences is limited to the 13–17 range with a single age-segment structure rather than the prior ability to target specific single-year age brackets. Location targeting permits city or region level but prohibits precise radius targeting and certain geo-behavioral overlays that approximated behavioral signals. Gender targeting permits male, female, or all rather than the prior ability to combine with interest-based signal expansion. The prohibited list is enforced both in Ads Manager campaign construction, where prohibited signals are grayed out or blocked when the age range includes under-18 users, and in delivery, where campaigns that somehow construct a prohibited signal cannot reach teens regardless of the ad-unit choice. For automated scanning of campaigns targeting mixed-age audiences use our AI Compliance Audit and review the full Meta Ad Policies .

How does the Teen Accounts rollout interact with the EU Digital Services Act and US state youth online safety laws?

The April 2026 Teen Accounts rollout is structurally responsive to three regulatory pressure layers that reached near-simultaneous enforcement status during 2025 and the first four months of 2026 — the European Union Digital Services Act, United States state-level youth online safety laws, and ongoing multi-district litigation related to social platform harms on minors. Understanding the regulatory alignment helps advertisers and brands see the rollout as a durable compliance architecture rather than a temporary product update, and supports planning for additional regulatory waves that will interact with the Teen Accounts framework. The DSA framework under EU Regulation 2022/2065 designates Meta as a Very Large Online Platform and imposes specific obligations regarding minors including prohibition of advertising based on profiling using minors' personal data, risk assessment obligations addressing systemic risks to minors on the platform, and content moderation obligations addressing content that can be harmful to minors. Article 28 of the DSA specifically prohibits targeted advertising based on profiling of minors, with enforcement responsibility held by the European Commission for VLOPs and with supervisory authorities in member states holding supplementary enforcement roles. The December 2025 enforcement decisions against several VLOPs for minor-related advertising failures signaled that the Commission would apply Article 28 at meaningful scale rather than treating it as aspirational. Meta's Teen Accounts framework aligns the platform's operating posture with Article 28 compliance by structurally removing profiling-based advertising on teen audiences rather than relying on ad-level policy enforcement that creates ongoing compliance exposure. United States state-level laws including California SB 976, New York SAFE for Kids Act, Texas SCOPE Act, and additional state frameworks enacted through 2025 impose various duties including default privacy settings for minors, parental consent for certain features, prohibition of algorithmic feed without parental consent, and limitations on data collection from minors. State laws vary in scope and enforcement timeline but the aggregate direction imposes a default-protected posture for minors on social platforms. Meta's Teen Accounts framework provides a consistent operational baseline that satisfies the strictest state requirements, allowing Meta to operate a single product structure rather than state-specific variations. Multi-district litigation consolidated under JPML Order creates damages exposure for platforms found to have facilitated harm to minor users. The April 9, 2026 Meta enforcement wave removing plaintiff recruitment ads for social media addiction lawsuits reflected the platform's litigation risk management posture, and the Teen Accounts rollout extends the same risk-management logic from advertising takedowns into product architecture. Understanding the combined regulatory and litigation pressure helps advertisers anticipate additional restrictions rather than treating the April 2026 rollout as an endpoint. For cross-regulatory compliance framework see our EU DSA Compliance guide and the Meta Plaintiff Recruitment Enforcement analysis.

What creative and content restrictions apply to ads that can reach Teen Accounts?

Ad creative that can reach Teen Accounts is subject to a content restriction framework that operates in addition to Meta's general advertising policies, applying category-level suppression, creative-element standards, and enforcement patterns specific to the under-18 audience. Advertisers running broad demographic campaigns that can touch teen inventory should design creative for the stricter standard rather than the general adult standard to avoid disapprovals, limited delivery, and creative reject patterns that can affect account reputation. Category-level suppression applies to content categories that may not be appropriate for under-18 audiences even when the underlying product is lawful and the creative is compliant with general ad policy. Alcohol advertising including beer, wine, spirits, and related categories cannot reach teen inventory regardless of age-gating attempts. Gambling and betting advertising including state lotteries, licensed sportsbooks, casino promotion, and skill-based games with money prizing cannot reach teen inventory. Weight-loss product advertising including supplements, programs, and medical interventions is suppressed on teen inventory given the specific eating disorder risk documented in platform research and acknowledged in Meta's public statements. Cosmetic surgery, aesthetic medicine, and body-modification service advertising is suppressed on teen inventory under the same framework. Financial services advertising including credit cards, personal loans, buy-now-pay-later services, cryptocurrency, and investment platforms is suppressed on teen inventory given minors' limited legal capacity for most financial products. Pharmaceutical advertising including over-the-counter and prescription categories is subject to stricter teen-inventory rules. Creative-element standards address visual and textual elements that may be permitted on adult inventory but are restricted on teen inventory. Imagery implying weight loss, before-and-after comparisons implying body change, imagery of alcohol or gambling activities, imagery of adult romantic or sexual scenarios, and imagery of violence or dangerous activity are suppressed on teen inventory even when the advertiser is in a permitted category. Text elements including urgency language around financial products, claims about appearance-based confidence, testimonials about weight or body change, and calls-to-action that imply risk-taking behaviors face suppression. Enforcement patterns on teen inventory apply pre-delivery review more conservatively than on adult inventory, with disapprovals issued on creative that may pass adult review. Disapproval appeal patterns are slower and less successful on teen-inventory rejections, reflecting Meta's preference for over-enforcement in the youth-safety domain. Advertisers should structure campaign architecture with age-split ad sets to avoid creative that was designed for adult audiences being delivered against teen inventory with expected disapproval. For creative pre-screening use the Keyword Risk Checker and the Meta Rejection Predictor .

How should advertisers restructure campaigns to account for the Teen Accounts rollout?

Advertisers running campaigns that could reach under-18 audiences should execute structured restructuring covering campaign architecture, audience construction, creative design, measurement, and reporting — treating the April 2026 Teen Accounts rollout as a durable shift rather than a temporary constraint. The restructuring should produce compliance-aligned operating posture that supports continued Meta advertising investment while respecting the narrower teen-audience framework. Campaign architecture restructuring should separate teen-eligible campaigns from adult-only campaigns at the campaign or ad-set level rather than using age-bracketed audiences within single ad sets. The separation simplifies creative management because teen-inventory creative can be designed to the stricter standard without constraining adult-inventory creative. It simplifies measurement because teen audience performance can be analyzed independently rather than being blended into mixed-age reporting. It simplifies compliance review because the teen-eligible campaigns can be reviewed against the stricter policy set in isolation. Audience construction restructuring should remove prohibited targeting signals from teen-eligible audiences, leaving the permitted age-location-gender combination as the targeting structure. Audience construction should avoid custom audiences, lookalike audiences generated from adult seed lists, and behavioral signals that the platform will suppress at delivery. Audience construction should use age range 13–17 as a single bracket with location and gender parameters at a level consistent with campaign goals, accepting the reduced targeting precision as a platform-level constraint rather than attempting workarounds. Creative design restructuring should produce teen-inventory creative that meets the stricter content standard, supports the campaign goal within permitted creative elements, and is optimized for a narrower range of audience insight than adult-inventory creative. Creative should lead with product utility, explicit value proposition, and age-appropriate framing. Creative should avoid restricted categories, prohibited visual elements, and text patterns that trigger teen-inventory suppression. Measurement restructuring should establish separate reporting for teen-audience performance with attention to reach, frequency, and conversion-rate differences versus adult audiences. Teen audiences typically show lower click-through rates and lower direct-response conversion rates than comparable adult audiences, reflecting the reduced targeting precision and narrower creative permissions. Measurement frameworks should calibrate expectations to the platform reality rather than using adult benchmarks for teen-audience performance. Reporting restructuring should document teen-audience campaigns separately for client reporting, regulatory documentation, and internal compliance review. Clients and stakeholders should understand that teen audiences operate under a regulated framework with performance characteristics different from adult audiences. Regulatory documentation should support DSA reporting obligations for EU advertisers and state-law compliance documentation for US advertisers where applicable. Ongoing adaptation should include monitoring of Meta policy updates to the Teen Accounts framework, monitoring of regulatory developments that may extend additional restrictions, and monitoring of enforcement patterns that signal where Meta is tightening the teen-inventory boundary. For structured Meta campaign compliance check our AI Compliance Audit and review the Meta Ad Policies guide.

What happens to under-18 users who misrepresented their age at signup?

Meta's Teen Accounts framework addresses the historical challenge of age misrepresentation at signup through a combination of automated age estimation, manual escalation paths, and parental reporting mechanisms — reflecting both the platform's regulatory exposure if age misrepresentation produces minor exposure to adult-targeted ads and Meta's internal risk assessment of the youth-safety operating environment. Advertisers should understand the age verification architecture because campaigns targeting adult audiences can be restricted or reclassified when a user on the audience is reassigned to a teen account, with consequences including ad delivery suppression, creative review, and in aggregate patterns ad account restrictions. Automated age estimation applies machine learning models that analyze signals consistent with a user being a minor despite adult age registration. Signals include profile content consistent with teen demographics such as school-related content, birthday posts from peers identifying the user as a minor, visual appearance analysis on profile imagery where Meta has opt-in permission, language pattern analysis, and network characteristic analysis identifying the user as being embedded in a network of minors. When automated estimation flags a user as a likely minor Meta applies Teen Account defaults as an interim measure pending age verification. The user receives notification and can verify age through permitted verification paths. Age verification paths include government identity document submission with identity verification service matching, video selfie with age estimation technology, parent or guardian attestation through supervised accounts framework, and credit card verification for certain jurisdictions. Verification paths reflect jurisdiction-specific acceptable methods under COPPA, state-level youth safety laws, and DSA minor verification expectations. Users who verify adult age have the Teen Account constraints removed. Users who fail to verify remain in Teen Account status, with persistent failure to verify resulting in account restrictions. Parental reporting mechanisms provide parents with ability to report accounts that they identify as belonging to their minor child but being registered with adult age. Parents can initiate the report through the Teen Accounts parental supervision framework or through general Meta reporting tools. Reports trigger account review, with confirmed minor accounts being converted to Teen Accounts and continued adult-registration attempts resulting in account restrictions. The framework produces a flow of users being reclassified from adult to teen audiences over time, with implications for advertiser audiences that contain these users. Custom audiences including users reclassified as minors lose the ability to match those users in advertising delivery. Lookalike audiences generated from seed data containing reclassified users experience modest seed-data degradation. Campaign reach on adult audiences experiences gradual reduction as users are reclassified. The reach reduction is typically 1–3% cumulatively over 12 months rather than a step change, reflecting the incremental reclassification pattern. Advertisers should treat the effect as baseline audience dynamics rather than a campaign-specific issue. For audience hygiene frameworks see the AI Compliance Audit and the E-commerce DTC Compliance guide.

What enforcement actions does Meta apply to advertisers that violate teen-audience rules?

Meta enforcement against advertisers violating teen-audience rules operates through a graduated framework spanning creative-level actions, campaign-level actions, and account-level actions, with severity scaling based on violation pattern, intent indicators, and repeat-offender status. Understanding the enforcement framework supports risk-adjusted compliance investment and supports advertiser response patterns when violations are flagged. Creative-level enforcement applies to individual ad creatives that violate teen-inventory content standards or targeting standards. Consequences include creative disapproval with specific policy-citation notification, creative rejection preventing delivery, limited delivery with delivery restricted to adult-verified audiences only, and creative-review escalation requiring additional review before delivery. Creative-level enforcement typically allows advertiser remediation through creative modification, age-range adjustment, or ad-set restructuring. First-time creative-level violations do not produce account consequences. Campaign-level enforcement applies when violation patterns span multiple creatives within a campaign or when campaign construction itself violates teen-inventory rules. Consequences include campaign pause pending review, campaign restructuring requirement before delivery resume, campaign budget reduction or suspension, and campaign-level performance reporting loss during review period. Campaign-level enforcement typically signals that the advertiser needs to adjust campaign architecture rather than remediating individual creatives. Advertisers should treat campaign-level enforcement as a meaningful compliance signal requiring systemic response. Account-level enforcement applies when violation patterns span multiple campaigns, when repeat-offender status is established, or when severity of single violations meets account-action threshold. Consequences include ad account restrictions limiting spending categories or audience types, ad account pause pending comprehensive review, ad account reputation reduction affecting ad approval patterns across future campaigns, and in severe cases ad account suspension. Account-level enforcement reflects pattern-based assessment and typically requires systematic compliance posture improvement rather than specific campaign fixes. Appeal patterns on teen-inventory enforcement are more conservative than on general advertising enforcement. Creative-level appeals are available with specific remediation evidence. Campaign-level appeals require demonstrated structural change rather than only intent statements. Account-level appeals require compliance documentation and structured response to Meta's compliance review framework. Appeal success rates on teen-inventory enforcement are lower than on general advertising enforcement, reflecting Meta's over-enforcement posture in the youth-safety domain. Regulatory referral occurs when Meta enforcement overlaps with regulatory activity. Meta cooperates with DSA supervisory authorities, state attorney general offices, and FTC inquiries when advertiser violations overlap with regulatory investigations. Referred cases face dual platform and regulatory exposure with compound penalty patterns. Reputation and commercial consequences extend beyond direct platform enforcement. Public enforcement events in the youth-safety domain generate media coverage, stakeholder concern, and reputation effects that can exceed direct platform consequences. Advertisers should treat youth-safety compliance as a reputation-sensitive domain requiring deliberate operating posture rather than only technical compliance. For account reputation monitoring use the Meta Rejection Predictor and review the Policy Change Tracker for ongoing Meta enforcement updates.

Meta Teen Accounts Global Rollout April 2026

Global Rollout Summary

Meta completed the global rollout of Teen Accounts across Instagram and Facebook in April 2026, extending a product framework that had previously launched in the United States, United Kingdom, Canada, and Australia to every remaining region including the European Union, Latin America, the Middle East, Africa, and the Asia-Pacific markets outside Mainland China. All users identified as under 18 are now placed into Teen Accounts by default, with the setting applied automatically during onboarding for new accounts and through phased migration for existing accounts.

The rollout is structurally responsive to three regulatory pressure layers that reached near-simultaneous enforcement status through late 2025 and early 2026: EU Digital Services Act Article 28 prohibiting profiling-based advertising to minors, United States state-level youth online safety laws imposing default-protected operating postures for minors, and multi-district litigation producing damages exposure for platforms facilitating harm to minor users. Meta's Teen Accounts framework provides a consistent operational baseline that satisfies the strictest of these requirements, allowing the platform to operate a single product structure rather than region-specific variations.

"Teen Accounts provide built-in protections for people under 18. By default, teens on Instagram and Facebook are placed into Teen Accounts with private profiles, restricted messaging, sensitive content controls, and advertising targeting limits that apply regardless of regional setting. Parental supervision tools give parents visibility into their teen's experience on our platforms."
— Meta Teen Accounts global rollout notice, April 2026

Prohibited Targeting Signals

The April 2026 rollout locks advertising targeting on under-18 users to three parameters — age, location, and gender — and explicitly removes every other targeting signal that Meta previously permitted on teen audiences. Advertisers launching campaigns that can reach teen inventory must understand the prohibited list because the restrictions apply at campaign construction time and at delivery time.

Permitted vs Prohibited Targeting

Signal Category	Adult Inventory	Teen Inventory (Under-18)	Notes
Age	Single-year brackets	13–17 combined bracket	Single-year precision removed
Location	Precise radius + behavioral geo	City / region only	Precise radius prohibited
Gender	Male / Female / All	Male / Female / All	Permitted but without interest overlay
Detailed interests	Permitted	Prohibited	Hobbies, media, brand affinities removed
Demographics beyond age/gender	Permitted	Prohibited	Education, relationship, parental status removed
Behavioral signals	Permitted	Prohibited	Purchase, device, travel, engagement behaviors removed
Custom audiences	Permitted	Cannot match under-18 users	List, site, app, engagement remarketing disabled
Lookalike audiences	Permitted	Cannot expand to under-18	Behavioral similarity pathway removed
Connection-based	Permitted	Prohibited	Page, event, app connection signals removed

For pre-flight targeting review use the AI Compliance Audit. The tool flags prohibited-signal combinations across multi-audience campaigns before they enter Meta review.

Teen-Inventory Content Standards

Ad creative that can reach Teen Accounts is subject to a content restriction framework that operates in addition to Meta's general advertising policies, applying category-level suppression, creative-element standards, and enforcement patterns specific to the under-18 audience.

Restricted Categories on Teen Inventory

Alcohol: Beer, wine, spirits, related products — fully suppressed regardless of age-gating attempts
Gambling and betting: State lotteries, licensed sportsbooks, casino, skill-games with prizing — fully suppressed
Weight-loss products: Supplements, programs, medical interventions — suppressed given documented eating-disorder risk
Cosmetic and aesthetic procedures: Aesthetic medicine, body modification services — suppressed
Financial services: Credit cards, personal loans, BNPL, crypto, investment platforms — suppressed given minors' limited legal capacity
Pharmaceutical: OTC and prescription — stricter teen-inventory rules with case-level review

Creative-Element Suppression

Even within permitted categories, Meta suppresses creative elements on teen inventory that it permits on adult inventory:

Before-and-after comparisons: Weight, skin, appearance — suppressed
Imagery of alcohol or gambling activities: Suppressed even where the product category is permitted
Urgency language on financial products: Including appearance-linked claims — suppressed
Risk-taking CTAs: Language implying dangerous behaviors — suppressed

DSA, State Laws & Litigation Alignment

The Teen Accounts rollout aligns Meta's operating posture with three regulatory and litigation pressure layers. Understanding the alignment helps advertisers see the framework as durable architecture rather than a temporary update.

EU DSA Article 28

Article 28 of EU Regulation 2022/2065 prohibits targeted advertising based on profiling of minors on Very Large Online Platforms. The December 2025 enforcement decisions against several VLOPs for minor-related advertising failures signaled meaningful Commission enforcement. The Teen Accounts framework structurally removes profiling-based advertising on teen audiences rather than relying on ad-level enforcement. See the EU DSA Compliance guide and the EU DSA Second Wave Enforcement analysis.

US State-Level Laws

California SB 976, New York SAFE for Kids Act, Texas SCOPE Act, and additional state frameworks enacted through 2025 impose various duties including default privacy settings for minors, parental consent for certain features, prohibition of algorithmic feed without parental consent, and limitations on data collection. Meta's Teen Accounts framework satisfies the strictest state requirement as a single operational baseline.

Multi-District Litigation

Consolidated litigation under JPML Order creates damages exposure for platforms found to have facilitated harm to minor users. The April 9, 2026 Meta enforcement wave removing plaintiff recruitment ads reflected Meta's litigation risk management posture, and the Teen Accounts rollout extends the same risk-management logic from advertising takedowns into product architecture.

Campaign Restructuring Playbook

Advertisers should treat the April 2026 rollout as a durable shift requiring structured restructuring covering campaign architecture, audience construction, creative design, measurement, and reporting.

Architectural Separation

Separate teen-eligible and adult-only campaigns: Use campaign or ad-set separation rather than age brackets within a single ad set
Design creative to teen standard: For any campaign that can touch teen inventory, design creative that meets the stricter category and element standards
Build measurement separately: Teen performance differs from adult performance; blending distorts reporting

Audience Construction

Remove prohibited signals: Interests, behaviors, custom audiences, lookalikes disabled on teen ad sets
Use permitted parameters: Age 13–17, city/region location, gender — accept reduced precision as a platform constraint
Avoid workarounds: Lookalike seeds containing minors, custom audiences containing reclassified minors will be filtered at delivery

Creative Design

Lead with explicit value: Teen creative must work without behavioral personalization
Avoid restricted categories and elements: Alcohol, gambling, financial services, weight-loss, cosmetic procedures
Pre-screen text: Use the Keyword Risk Checker for copy-level review
Pre-screen creative approval likelihood: Use the Meta Rejection Predictor

Age Verification & Reclassification

Meta's Teen Accounts framework addresses age misrepresentation through automated estimation, manual escalation, and parental reporting. The architecture produces a flow of users being reclassified from adult to teen audiences over time, with implications for advertiser audiences that contain these users.

Reclassification Signals

Automated estimation: Profile content, peer network, birthday-post signals, visual appearance analysis with opt-in
Verification paths: Government ID, video selfie, parental attestation, credit card (jurisdiction-specific)
Parental reporting: Parents report adult-registered accounts belonging to their minor children through supervision framework

Advertiser Audience Effects

Custom audiences: Users reclassified as minors stop matching in delivery
Lookalikes: Seed-data containing reclassified users produces modest degradation
Adult audience reach: Gradual 1–3% cumulative reduction over 12 months as reclassification continues

Advertiser Enforcement Framework

Meta enforcement against advertisers violating teen-audience rules operates through a graduated framework spanning creative-level, campaign-level, and account-level actions.

Enforcement Tiers

Tier	Trigger	Consequences	Appeal Pattern
Creative-level	Individual ad violates teen content/targeting standards	Disapproval, delivery limited to adult-verified audiences, creative-review escalation	Remediation via creative or ad-set change
Campaign-level	Violations across multiple creatives or in campaign construction	Campaign pause, restructuring required, budget reduction	Structural change required
Account-level	Pattern violations, repeat-offender, severity threshold	Account restrictions, pause, reputation reduction, suspension in severe cases	Compliance documentation and review
Regulatory referral	Overlap with DSA, state AG, FTC inquiry	Dual platform + regulatory exposure	Coordinated compliance response

Youth-safety enforcement appeal success rates are lower than general advertising enforcement — Meta operates a conservative over-enforcement posture. Track enforcement updates via the Policy Change Tracker.

Teen Accounts Compliance Checklist

[ ] Separate teen-eligible campaigns from adult-only campaigns at ad-set level
[ ] Remove prohibited targeting signals from teen-eligible ad sets (interests, behaviors, custom audiences, lookalikes)
[ ] Design creative to the stricter teen-inventory content standard for any mixed-age reach
[ ] Verify no restricted-category creative is running on teen inventory (alcohol, gambling, financial services, weight-loss, cosmetic procedures)
[ ] Build separate measurement and reporting for teen-audience performance
[ ] Document DSA Article 28 and state-law compliance posture for regulated markets
[ ] Expect 1–3% gradual adult-audience reach reduction from reclassification; calibrate forecasts
[ ] Pre-screen all creative through the Meta Rejection Predictor
[ ] Run quarterly audit against the Meta Ad Policies
[ ] Monitor enforcement and policy updates via the Policy Change Tracker

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