🇩🇪 German Content & Health Claims Regulation
Protect your brand in the EU's most strictly regulated market. Guide to NetzDG, HWG (Health claims), and German advertising integrity laws.
Platform-Specific Germany Rules
| Platform | Local Requirement / Restriction |
|---|---|
 | High sensitivity to NetzDG flagged content; rapid 24h removal expected. |
 | Strict local disclosure ('Anzeige') required for influencer partnerships. |
 | HWG compliance: No healing promises or success guarantees in health ads. |
 | UWG Act applies: No aggressive or misleading B2B sales tactics. |
 | Age-restricted content must strictly follow German youth protection laws. |
 | Subject to severe fines for hate speech non-compliance under NetzDG. |
Essential Legal Mandates
Netzwerkdurchsetzungsgesetz (NetzDG)
Mandates social media platforms to remove 'manifestly unlawful' content within 24 hours.
Heilmittelwerbegesetz (HWG)
Extremely strict rules for advertising health products in the German market.
Strategy Adaptation for Germany
Meta Standards
"German bots are highly tuned for NetzDG compliance. Avoid social polarization language."
TikTok Standards
"Must clearly disclose any commercial partnership using German-specific labeling."