Regional Regulatory Framework: BTK & Ministry of Commerce

🇹🇷 Turkish Advertising & Influencer Regulations

Stay compliant with the latest Turkish social media laws. Complete guide to mandatory disclosure tags and local consumer protection mandates.

Platform-Specific Turkey Rules

PlatformLocal Requirement / Restriction
Instagram

High priority audit on #reklam and #işbirliği tags in Stories/Posts.

YouTube

Commercial intent must be disclosed in the first 2 lines of video descriptions.

TikTok

Unlicensed financial gain and health 'hacks' are subject to local fines.

Meta

Must comply with local representation laws to avoid bandwidth throttling.

Google

Standard local tax and commercial ID (MERSIS) disclosures required.

X

Highly sensitive to local legal representative requirements under Law 7253.

Essential Legal Mandates

Social Media Law (Law No. 7253)

Requires social media platforms with high traffic to appoint a local representative in Turkey.

Influencer Marketing Disclosure Guide

Mandates clear Turkish labels like #reklam, #işbirliği, or #tanıtım placed prominently.

Strategy Adaptation for Turkey

Instagram logo

Instagram Standards

"The Ministry of Commerce specifically monitors Instagram Stories for hidden commercial intent."

TikTok logo

TikTok Standards

"Commercial content must be flagged using the platform toggle AND local Turkish hashtags."