🇬🇧 UK Online Safety & Advertising Compliance Guide
Navigate the transition into the Ofcom-regulated era. Learn how the Online Safety Act (OSA) and ASA CAP codes define the risk profile of your social content.
Platform-Specific United Kingdom Rules
| Platform | Local Requirement / Restriction |
|---|---|
 | Under high scrutiny by Ofcom for youth safety and harmful claims. |
 | Strict enforcement of ASA standards on Personal Attributes and Social Issues. |
 | Mandatory G2 verification; unverified financial ads are prohibited. |
 | Professional standards focused on B2B accuracy. |
 | HFSS food advertising strictly limited for under-18s. |
 | High focus on body image and mental health safety filters. |
Essential Legal Mandates
Online Safety Act 2023 (Ofcom)
Ofcom now holds platforms (Meta, TikTok, X) legally responsible for preventing the spread of 'harmful content'.
ASA CAP Code & Social Responsibility
The primary rulebook for UK advertising. Beyond truthfulness, it mandates 'Social Responsibility'.
Strategy Adaptation for United Kingdom
TikTok Standards
"A high-priority target for Ofcom. TikTok's UK algorithm is highly sensitive to 'Harmful Claims'."
Meta Standards
"Adheres to strict ASA standards regarding 'Personal Attributes'."