Unsubstantiated Claims

Meta requires evidence for claims involving scientific, medical, or statistical authority. If the ad implies authority, Meta expects visible proof on the landing page, within disclaimers, or via credible references. See the full Meta ad policies for enforcement details.

TikTok aggressively monitors influencer testimonials and performance claims. Their system flags exaggerated transformation narratives even if phrased casually. They expect realistic phrasing and clear disclaimers. Review the TikTok community guidelines for specifics.

LinkedIn is particularly strict about ROI percentages, revenue increase promises, and market leadership claims. They expect clear attribution and verifiable data sources for all B2B metrics. SaaS and tech advertisers should pay close attention to these requirements.

Google enforces the strictest substantiation standards under Misrepresentation, Healthcare, and Financial policies. Claims must be clearly supported on the landing page to avoid escalation. Read our Google Ads policy guide for a complete breakdown. Financial services advertisers face the highest scrutiny.

Follows Google standards but applies extra scrutiny to health and financial transformation videos. If a claim appears in the video but lacks support, it triggers rejection.

Allows broader speech but restricts unverified financial claims, crypto profit guarantees, and political statistical manipulation. Comparative claims without proof are frequently flagged.

Strictly monitors weight loss, cosmetic, and supplement results for younger audiences. Claims must be realistic, non-absolute, and verifiable. Advertisers in healthcare must meet additional documentation requirements.