Prohibited Content

What Prohibited Content means

Prohibited content represents the categories that platforms absolutely will not allow in advertising, regardless of targeting, disclaimers, or context. While specific prohibited categories vary by platform, common prohibitions include illegal products/services, weapons and explosives, recreational drugs, counterfeit goods, surveillance equipment, tobacco products, and content that exploits crises or tragedies. Prohibited content is distinct from restricted content — prohibited items cannot be advertised under any circumstances, while restricted items may be allowed with proper certification, targeting, or disclaimers. Attempting to advertise prohibited content typically results in immediate ad rejection and may trigger account-level enforcement, including policy strikes or account suspension. Platforms regularly update prohibited content lists in response to new products, regulatory changes, and societal developments.