Gambling Advertising
Advertising for gambling, betting, and games of chance, subject to strict platform restrictions and varying national regulations.
What Gambling Advertising means
Gambling advertising is one of the most heavily restricted ad categories across all platforms. Requirements vary dramatically by jurisdiction — some countries ban gambling advertising entirely, while others allow it with strict conditions. Platform-specific requirements include Google's requirement for country-specific gambling certification, Meta's restriction of gambling ads to countries where it's legal with prior written permission, and TikTok's general prohibition of gambling ads in most markets. Common restrictions include mandatory age-gating, responsible gambling messaging, prohibition of targeting problem gamblers, restrictions on promoting sign-up bonuses, and time-of-day limitations. Advertisers must navigate both platform policies and local regulations, which change frequently. The UK Gambling Commission, Malta Gaming Authority, and state-level US regulators each impose different requirements.
Related terms
Restricted Content
Ad content categories that are allowed on platforms but only with specific restrictions, certifications, or targeting limitations.
Age-Gating
Mechanisms that restrict ad targeting or content access based on user age, required for age-restricted products and services.
Geo-Targeting
Targeting ads to users based on their geographic location, including country, region, city, or radius targeting.
Special Ad Categories
Platform-designated ad categories (housing, employment, credit, politics) with restricted targeting to prevent discrimination.