ANPD (Autoridade Nacional de Proteção de Dados)
Brazil's National Data Protection Authority — enforces the Lei Geral de Proteção de Dados (LGPD), Brazil's GDPR-equivalent privacy law.
What ANPD (Autoridade Nacional de Proteção de Dados) means
The Autoridade Nacional de Proteção de Dados (ANPD) is Brazil's National Data Protection Authority, established under the Lei Geral de Proteção de Dados Pessoais (LGPD, Law No. 13.709/2018) and made operational from August 2021. ANPD supervises the LGPD across both private-sector and public-sector data processing, including all advertising-related personal data processing carried out by social platforms operating in or directing services to Brazil. ANPD can issue warnings, mandate publication of incidents, suspend processing activities, and impose financial penalties of up to 2% of the controller's Brazilian revenue per infringement (capped at BRL 50 million per violation). ANPD has issued enforcement decisions against advertising and adtech actors for failures around lawful basis, transparency, and data-subject rights. ANPD publishes its sanctions, technical guidance (Guias Orientativos), and regulatory consultations through gov.br/anpd. AuditSocials monitors ANPD sanctions, technical guidance, and enforcement decisions affecting advertising operations in Brazil.