X (Twitter)
Microblogging platform rebranded from Twitter in 2023, with significantly revised advertising and content moderation policies under new ownership.
What X (Twitter) means
X (rebranded from Twitter in July 2023) is the microblogging platform operated by X Corp., a subsidiary of X Holdings owned by Elon Musk. Following the rebrand, the platform substantially revised both advertising policies and content moderation rules: relaxed restrictions on previously banned advertiser categories, reintroduced political advertising in some markets, and modified the verification model (X Premium / Verified Organizations). The X Rules apply to organic content and include enforcement around hateful conduct, violent speech, synthetic media, and platform manipulation. As a designated VLOP under the EU Digital Services Act, X publishes statements of reasons to the DSA Transparency Database — and has been the subject of multiple Commission preliminary findings around content moderation transparency. The X Ads Transparency Center exposes active advertising creatives, advertiser identity, and targeting parameters. AuditSocials monitors X's advertising policies, organic rules, DSA proceedings, and Ads Transparency Center feed.