Privacy by Design
An approach that integrates privacy considerations into the design and development of systems, products, and business practices from the outset.
What Privacy by Design means
Privacy by Design is a framework requiring that privacy and data protection be embedded into the design and architecture of systems, processes, and products from the beginning, rather than added as an afterthought. GDPR Article 25 codifies this concept as 'data protection by design and by default.' In advertising, Privacy by Design means building campaign workflows that incorporate consent management from the start, designing data collection forms that minimize data gathering, implementing tracking systems that default to privacy-protective settings, and creating audience targeting strategies that don't rely on excessive personal data processing. Practical applications include configuring pixels to fire only after consent, designing lead forms with minimal required fields, implementing server-side tracking with consent integration, and using aggregate rather than individual-level reporting by default.
Related terms
GDPR
The General Data Protection Regulation — the EU's comprehensive data protection law governing how personal data is collected, processed, and stored.
Data Minimization
A GDPR principle requiring that only personal data necessary for the specified purpose is collected and processed.
Consent
A user's explicit or implied permission for data collection, processing, or advertising targeting, required by privacy regulations.
Data Protection Impact Assessment
A formal assessment required by GDPR for data processing activities that pose a high risk to individuals' privacy rights.