DSA Article 28 (Minors Protection)
EU Digital Services Act provision prohibiting profiling-based advertising to known minors and requiring age-appropriate platform design.
What DSA Article 28 (Minors Protection) means
Article 28 of the EU Digital Services Act creates specific obligations toward minors: providers of online platforms accessible to minors must implement appropriate and proportionate measures to ensure a high level of privacy, safety, and security; profiling-based advertising directed at recipients of the service who the platform knows with reasonable certainty are minors is prohibited (Article 28(2)); and platforms must design with minors' best interests in mind (a 'best interests of the child' standard). The provision interacts with COPPA (US, under 13), the UK Age-Appropriate Design Code (under 18), and various national child-protection regimes. Major platforms have removed targeting options for under-18 users in the EU since 2024 in response.
Related terms
COPPA
The Children's Online Privacy Protection Act — a US federal law that restricts the collection of personal data from children under 13.
AADC (UK Age-Appropriate Design Code)
UK Information Commissioner's Office statutory code (effective 2021) setting 15 standards for online services likely to be accessed by children under 18.
Age-Gating
Mechanisms that restrict ad targeting or content access based on user age, required for age-restricted products and services.