Platform Policy Tracker 2026
Your team should know first.

Compliance note: Healthcare and supplement advertising on major platforms is tightly restricted — dangerous ingredients, disease claims, and prohibited substances are common grounds for disapproval, and certain regulated healthcare categories require third-party certification before ads can run.

Compliance note: TikTok restricts financial-services advertising and applies market-specific requirements, so operators running cross-border campaigns must hold the appropriate regional licenses and monitor for policy changes that can affect eligibility.

Compliance note: Meta's Personal Attributes policy prohibits ad copy that implies knowledge of a user's financial status — a real risk for housing and real-estate advertisers, who should also note that housing falls under Special Ad Category targeting restrictions.

Compliance note: Google requires e-commerce advertisers to make their return and refund policy clear, conspicuous, and accessible without login — check that yours is easy to find before a Shopping campaign review flags it.

Compliance note: Apple's App Review Guidelines (3.1.1) require apps with loot boxes or randomized-item purchases to disclose the odds before purchase — game advertisers should confirm their listings and creatives meet in-app-purchase disclosure rules.

Compliance note: For EU audiences, LinkedIn no longer shows a default consent checkbox on Lead Gen Forms, so advertisers must add granular, purpose-specific consent checkboxes to stay compliant — review your form's consent setup before launching in the EU.

Compliance note: Travel and booking advertisers operating in the EU must be able to substantiate consumer-review and testimonial claims; misleading or unsubstantiated reviews can trigger consumer-protection enforcement and ad disapprovals.

Compliance note: Online-course and EdTech advertisers face heightened scrutiny of income and outcome claims on major platforms — TikTok's ad policies broadly prohibit exaggerated or guaranteed-results claims, so earnings promises should be conservative and substantiated.

Compliance note: Snapchat's advertising policy prohibits weight-loss supplement and appetite-suppressant ads, bans before/after weight-loss imagery, and requires diet and weight-loss ads to be age-restricted (18+) and socially responsible.

Compliance note: Pinterest's advertising guidelines prohibit weight-loss language or imagery and references to Body Mass Index (BMI), which can affect beauty and wellness creatives; only approved healthcare advertisers promoting prescription weight-management medication are exempt.

Compliance note: Vehicle-financing ads on Meta fall under its restricted financial-services rules, which require advertisers to be properly authorized and to comply with all applicable legal disclosure requirements in the markets they target.

Compliance note: Under DSA Article 28, online platforms may not show profiling-based advertising to a user they are aware with reasonable certainty is a minor; the regulation does not, however, require platforms to collect extra data to verify age.