Pinterest has added a "Scams, deceptive goods, and practices" section to its Advertising Guidelines and Community Guidelines and listed it in its Merchant Guidelines, AuditSocials’ Policy Tracker shows. The new wording appears on Pinterest’s official policy pages.
The updates took effect on November 12, 2026. AuditSocials’ crawler recorded them on November 13, 2026 and rated the Advertising Guidelines change high severity.
In the Advertising Guidelines, the section names, for the first time on that page, offers misrepresented through synthetic media or manipulated content, misleading pricing, tools or templates that scale scams, fake offers, grants, prizes or giveaways, fictitious products or storefronts, and impersonation or social engineering. Existing rules on hidden costs, bait-and-switch tactics, get-rich-quick offers and selling social media followers moved into the same section, some with broader wording.
The Community Guidelines version covers organic content and states that it applies "regardless of whether the interaction, exchange, or resulting behavior occurs on Pinterest, is facilitated through our platform, or is finalized elsewhere." The Merchant Guidelines now list "Scams, deceptive goods and practices" among the prohibited products and practices for merchants.
In the same update, the Advertising Guidelines added binary options to the prohibited list under a "Predatory financial products" group, and the page-quality rule now names "non-dismissible pop-up ads".
Affected groups include e-commerce and direct-to-consumer brands, marketing and advertising agencies, and finance advertisers. Advertisers should check AI-generated or edited product imagery for misrepresentation, review giveaway and discount creatives, confirm that ad and catalog prices match checkout, and review redirect chains.
